Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

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Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. Associations also need to be more intentional about their planning their internal communications and daily work. Take the example of a meeting.

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Associations Now

OCTOBER 22, 2018

And with the rise of devastating hurricanes in the United States in the past two years, ICC saw the value in joining forces. “In Sadler said ICC has a team from its government relations, communications, and marketing departments to promote the database. This has nothing to do with money.”.

United States 88

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Higher Logic

MAY 1, 2018

Support online community spaces. Segment and tailor communications. Trade associations with thousands of members across the United States will have different needs than the local chapter of your university’s alumni association. Segment and Tailor Communications. Make personalized marketing a priority.

Strategy 120

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Association Adviser

MARCH 16, 2017

While I’m now in the market for a web redesign, I don’t quite know where to begin. Whether it’s increased awareness, reputation or revenue, it’s important to articulate your top two goals. Consider and leverage all available communication channels (e.g., Wolowiec, MSA, CAE, CMP, CTA, Event Garde. Consider your must-have assets.

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GlowGlobally

JULY 29, 2010

Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. China is expected to overtake the United States as the largest economy around 2025.

Marketing 60

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Reid All About it

MARCH 15, 2019

Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

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GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Other marketing considerations may be web-based trainings, webinars, and virtual education.

Marketing 60

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GlowGlobally

FEBRUARY 26, 2009

Market & Biz Plan. A Billion More Customers Coming to A Regional Market Near You. Data above collected by professor Roy Adler a Fulbright professor of marketing at Pepperdine University. What are the ingredients sought that can build a sustainable regional market? GrowGlobally.org. Membership. Public Affairs.

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Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Associations have a long history in the United States. She is determined to see associations continue to serve as a bulwark of adult education in the United States. communications. (4).

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Association Success

NOVEMBER 5, 2019

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. Outside the United States, the European Union’s Web Accessibility Directiv e requires websites and apps for public entities are accessible.

Los Angeles 66

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Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Year-round attendee community. LGBTQIA2+ Community Call We will continue our conversation about ways to promote inclusiveness. . – Member recruitment.

Blended Learning 39

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Associations Now

DECEMBER 10, 2014

That news sparked some broader concerns that associations are missing out on big opportunities to serve their members, pursue their missions, or generate revenue (or all three) when they let for-profit competition build the premier online communities in their industries. Well, Doximity has not stopped growing.

Guidelines 40

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Association Subculture

JANUARY 2, 2012

I blogged about my significant distress over the United States Supreme Court decision in Citizens United and why associations should care about it last year. But associations serve as an important training ground for the citizenry of the United States. communications. (4). community. (3). marketing.

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Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Presenters: Jane Barwis, Founder and President, BRG Communications. 1 CAE credit. More info/register.

DC 34

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Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

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Reid All About it

SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. Turn Member Engagement and AMS Data into Effective Marketing.

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Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Publications: How are Societies Approaching Innovation and Revenue Diversification? Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Quick hits.

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Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

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Associations Now

MAY 9, 2014

According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. It’s all Smithsonian content — just another way to get it out there,” said Smithsonian spokeswoman Linda St.

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Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Associations Now

OCTOBER 24, 2014

On September 30, when the Centers for Disease Control and Prevention confirmed that Thomas Eric Duncan had been diagnosed with the first-ever case of Ebola in the United States, a lot of questions were raised about his ability to travel to the U.S. Here’s a look at how the meetings industry is responding to mounting fears.

Industry 40

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Associations Now

MAY 30, 2014

As president and CEO of Advanstar, a company that owns of some of the largest fashion tradeshows in the United States, Loggia saw that its revenue-generating, twice-yearly fashion tradeshows weren’t meeting the growing need for constant, year-round communication that brands and retailers were craving.

United States 40

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Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. She is determined to see associations continue to serve as a bulwark of adult education in the United States.

Recruiting 100

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Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 61

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Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

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Association Subculture

DECEMBER 7, 2009

Of the United States of America? If implemented on a wide scale, this will truly revolutionize the association community and eliminating membership dues does not come without a clear, daunting and somewhat frightening mandate to innovate in a thousand other ways to successfully implement the change. I go to court when I have to.

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Achieve

JUNE 7, 2021

and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” What is tremendously important is that they receive ongoing communication about the fundraising programs in process. In fact, with the availability of constantly improving training methods and opportunities, the.

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Associations Now

DECEMBER 3, 2018

Email communications touch on many different parts of the org chart at once. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter.

Newsletter 76

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Association Subculture

NOVEMBER 29, 2011

I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. She is determined to see associations continue to serve as a bulwark of adult education in the United States. communications. (4). community. (3). marketing. (2). advocacy. (1). appreciative inquiry. (1).

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AssociationChat

APRIL 5, 2022

You know, legal will have an input, it will have an input, sales, marketing, all have a component to this HR, and it’s pulling all that together. I know that you you both have workshops and training and you have some that are coming across the United States in a couple of places. And it’s pulling all these components apart.

Process 59

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Beth Kanter

NOVEMBER 4, 2013

In 2011, Eric Ries published The Lean Startup , which challenges startup and business founders to build and run their companies in a new way – maximizing customer value and revenue while minimizing wasted effort. During the 2012 Obama Campaign, the online team continually tested and refined their communications efforts.

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Reid All About it

SEPTEMBER 4, 2020

The “Great Works, In Focus” series features art critic Sebastian Smee’s favorite works in permanent collections around the United States. Anna Liotta, Creator of Generationally Savvy Communication Solutions. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Atlasphere ).

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