Employee Spotlight: Heather Hughes, Marketing Communications Specialist


As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. . The post Employee Spotlight: Heather Hughes, Marketing Communications Specialist appeared first on Protech Associates. By The Protech Team .

Conference Circuit: Public Safety Communications

Associations Now

More than 5,000 public safety communications officials, including frontline telecommunicators and comm center managers, are headed to Baltimore to learn more about the industry’s newest technology, hear from speakers about trends and challenges, and get to know colleagues.

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What one chapter is doing to steer towards DE&I

Mariner Management

We are particularly moved by the conversations and actions of PRSA Maryland. As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while.

Who’s Doing Mission Driven Volunteering?

Spark Consulting

From the new Spark whitepaper, The Mission Driven Volunteer , written with Peggy Hoffman: The Maryland Association of CPAs realigned all their volunteer roles along a grid where the X-axis represented high value to members and the association and the Y-axis represented alignment to strategy.

Association Brain Food Weekly: 9.30.16

Reid All About it

Maryland Dept. The Maryland Internship Network. The future of learning has been on my mind lately.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

Association Brain Food Weekly: 5.29.20

Reid All About it

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. Presenters: Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES).

DelCor Welcomes Digital Transformation Strategist Tom Jelen


Jelen brings 20 years of experience working with associations and nonprofits to DelCor, the last 13 of which were spent at the American Speech-Language-Hearing Association (ASHA)—most recently as Director of Digital Communications.

How Associations Can Transform Higher Education

Reid All About it

In the paper, Tom Hood , CEO of the Maryland Association of CPAs, said, “College programs are missing the success skills that are increasingly required earlier in young professionals’ careers”. Communication – interpersonal, public speaking, writing and digital/social media.

Association Brain Food Weekly: 10.21.16

Reid All About it

Location: Maryland Psychological Association, Columbia, MD. Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep.

Association Brain Food Weekly: 4.24.20

Reid All About it

We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. Crisis Communications Expert Adele Cehrs.

Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals.

Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

They are quick to pick up new software, platforms and technologies, and often, according to a University of Maryland study , display symptoms of emotional distress when kept away from their personal electronic devices. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members. When communicating directly, 53 percent of Generation Z said they prefer in-person discussion over instant messaging or email.

Association Brain Food Weekly: 5.23.16

Reid All About it

Tue 5/24 at 12 p.m.* – Providing Multilingual Communications at Your International Event. – AENC Marketing & Communications Roundtable (NC). Stefanie Reeves, MA, CAE, Executive Director, Maryland Psychological Association.

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Who Owns Social Media? Risk Management?


While speaking at the Maryland Governor’s Office on Service and Volunteerism and Maryland Council of Directors of Volunteer Services’ Power Up! I’ve explored the similarities between building community and risk management before on this blog.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”.

Tech 13 and Social Organizations: Day 2


I concurrently reached out to Jamie Notter of JamieNotter.com , who was presenting the CEO track idea lab “Lead Your Way to a Social Organization,” along with Maddie Grant , of ICF International and Tom Hood , CPA and CEO of the Maryland Association of Certified Public Accountants.

Change is…………Good?

The Membership Blog

My beloved Maryland Terrapins are bolting the Atlantic Coast Conference (ACC) for the Big 10 (which actually hasn’t had 10 members in 20 years). Word is out that to protest this unimaginable break with tradition, thousands of Maryland grads are not renewing their memberships in the booster clubs and the Alumni Association, or are dropping their long-held season tickets for football and basketball. I’m devastated.

Daily Buzz: Smart Insights From ASAE’s #TEC19

Associations Now

This year’s ASAE Technology Exploration Conference (TEC) was held at the convention center in downtown Washington, DC, a shift from its recent stint in National Harbor, Maryland—which means that it was a little easier to get to with public transit.

The Tide Is Turning on Mobile Devices in Schools

Associations Now

Anne Arundel County, Maryland, for example, launched an app in 2012 that can be used to report bullying concerns or safety risks—something that drew a positive response from the National Association of School Resource Officers.

DelCor’s Guide to the 2018 ASAE Technology Conference


Content Strategy Breakdown (DelCor): Having a content strategy is important to help you manage your content and make sure it is effectively communicating your association’s values and goals with your audience. Taste Maryland's Best.

Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed.

Social Media Roundup: Celebrate Your Success In 3D

Associations Now

Innovation is a big theme at this year’s Marketing, Membership & Communications Conference. ASAE’s Marketing, Membership & Communications Conference (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. One Maryland-based studio is bringing innovation to associations through art.

Photojournalist Group Focuses on New Headquarters

Associations Now

NPPA will partner with the school’s Grady College of Journalism and Mass Communication. The National Press Photographers Association announced last month that it will relocate its headquarters from North Carolina to Georgia.

Making Augmented Reality a Reality for Membership

Associations Now

Next Tuesday marks the start of ASAE’s Technology Conference & Expo at National Harbor, Maryland, and I’m looking forward to hearing from association leaders who will be talking about new and emerging technology trends.

The Collaboration That Put a Suicide-Prevention Message on the Radio

Associations Now

“We believe this is a great example of how it is possible for artists and the media to address suicide thoughtfully and creatively, alongside people in the field,” Frances Gonzalez, the Lifeline’s director of communications, said in comments to Billboard earlier this year.

WBT Systems’ TopClass maintains position as #1 LMS for Associations

WBT Systems

The best LMS salespeople listen more than they sell, are energized by solving business problems, and are super-responsive communicators. ” WBT Systems will be exhibiting at the ASAE Technology Conference 2016 National Harbor, Maryland, December 13-14.

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Friday Buzz: Hillary’s Last Association Speech Before 2016?

Associations Now

For laughs, camp owner and moderator Jay Jacobs gave Clinton a “Camp David” sweater—a wink to the secured presidential military compound in Maryland—before she bid the group farewell.

Association Brain Food Weekly: 10.19.18

Reid All About it

Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile.

Does Your Membership Team Have Ninja-Like Reflexes?

Associations Now

This helped to increase dues revenue and meet niche demands, like custom support with marketing and communications services from the association. “It At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements.

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Leadership and the Future of Volunteering

Associations Now

At the Maryland Association of CPAs (MACPA), town hall meetings serve as ideation sessions and low-commitment opportunities increased. The old structure of volunteer management is broken. Strong leadership is required to fix it. Volunteers are the lifeblood of your organization.

What’s Your Membership Resolution for 2019?

Associations Now

Director of Membership, Marketing, and Communication, Radio Television Digital News Association, Washington, DC. Director of Stakeholder Engagement, Regulatory Affairs Professionals Society, Rockville, Maryland. At the start of a new year, you’re probably making a resolution or two.

Educators: The Missing Link Between Today’s and Tomorrow’s Members

Associations Now

Last year, Karen Hansen hosted a booth for the Radio Television Digital News Association (RTDNA) at the University of Maryland’s journalism school career fair. Have you found successful ways to communicate directly, or have you relied on teachers to help spread your message, as well?

Have you written your Humanize review yet?


Bill Sheridan , Editor at Maryland Association of CPAs, St Louis, MO. Bob LeDrew , Podcaster at The Kingcast and Principal Consultant at Translucid Communications, Ottawa, Canada.

Review 114

How Smart Associations Grow Membership

Association Adviser

” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Association Brain Food Weekly: 4.17.20

Reid All About it

This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. Crisis Communications Expert Adele Cehrs.

Need More Non-Dues Revenue?

Association Adviser

Tom Hood, CEO of the influential Maryland CPA Society (MACPA) said his organization has adopted the formula of L > C. Hank Berkowitz, Editor-in-Chief. How often do hear comments like these around the office or at industry gatherings? “Younger people aren’t joiners.”

Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

For us, the challenge is less one of process and design and more one about finding the human resources and the time in everyones busy schedules to communicate enough to keep strategy and tactics aligned throughout our organization. Eric Lanke. Association executive and author. Pages.

After Court Ruling, Groups Keep Pressure on NSA Phone Surveillance Program

Associations Now

Several organizations have focused energy on this issue in recent days, including: Computer group backs decision: The Computer and Communications Industry Association, a trade group critical of the NSA program, praised the ruling in a statement to InfoWorld.

Association Brain Food Weekly: 10.26.18

Reid All About it

A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association.