Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

APRIL 17, 2012

Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Communicate your organization’s goals outside of the revenue cycle.

Revenue 150

Revenue Strategy Software Membership Management 150

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. I’m happy to feature it as long as it’s not too product-centric. CAE credit. Fri 7/21 at 4 p.m.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store).

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JULY 31, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). More info/register.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

SEPTEMBER 22, 2023

Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . – Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members. Membership value.

Revenue 227

Revenue Survey Education Strategy 227

EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. An easy solution is to automate renewal payments.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Community karma, baby. Communications. Hear about some major considerations for online engagement.

Montana 365

Montana Content Price Strategy 365

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

DECEMBER 6, 2019

– Strategic Revenue Growth: Thinking Beyond Members and Sponsors. The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes. Member Engagement and Loyalty Study Reveal. Turn Member Engagement and AMS Data into Effective Marketing. Tue 12/10 at 3 p.m.

LMS 221

LMS Software Revenue Cost 221

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream.

Price 36

Price Review Video Library 36

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. More info/register. Fri 4/16 at 1 p.m. –

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 21, 2021

Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: Member Engagement in the Post-COVID Age.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 19, 2016

Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. 5 virtual conference pricing strategies. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. Good question.

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. Communicate. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Spark Consulting

JULY 18, 2019

Why are you sending me renewal notices right away – I haven’t even gotten all your welcome cycle communications yet? I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price?

Class 186

Class Team Price Process 186

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Eric Lanke

DECEMBER 15, 2014

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. And as Seth describes, that can sometimes work.

Price 100

Price Member Engagement Products Revenue 100

Reid All About it

JANUARY 18, 2019

A classic marketing mantra (about pricing) is flawed. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. Presenter: Carol Vernon, executive coach, founder, Communication Matters. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

AUGUST 11, 2023

Hear about a five-step process for creating and managing a budget, how to make budgets easy and fun, tips and tricks to save thousands of dollars, and how to communicate your vision to decisionmakers. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. More info/register. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

AUGUST 18, 2023

Learn about the basic principles for these engagements, what makes some successful, and what to avoid; when and where your association should be taking chances, when is crazy borderline genius, and when is crazy just plain crazy; and how to get out of a rut, start placing small bets, and build on what works now. 1 CAE credit. Daughtry, M.Ed.,

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 3, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Maximizing Member Engagement in the COVID-19 Era. Tue 7/7 at 12 p.m.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact. Camille White-Stern, Communications Manager, Splash. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

YourMembership

MAY 9, 2012

Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. ” From associations to chambers , finding that mix of the right dues level coupled by exclusive events worth becoming a part of an organization for is a continuous stressor.

Social Media 150

Social Media Software Price Membership Management 150

WBT Systems

JULY 24, 2018

Offer member and non-member pricing. Provide additional perks or bonuses to members. Now, we’re speaking to our members about how we can help them get to where they want to be in the future. E-learning’s role in member engagement and retention.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 8, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Share engaging ideas that you can use in your career and for your association.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Reawakening Online Communities for a Greater Digital Experience. Online community platforms helped many associations thrive despite the devastating impact the pandemic had on non-dues revenue streams. Quick hits. Ernie Smith, Associations Now ). Host: Sift.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. More info/register. 1 CAE credit. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. The quick way to price your hybrid and virtual events. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . –

Recruiting 195

Recruiting Recruitment Survey Revenue 195