Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 14, 2021

The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Hugs in the house! Host: Tasio.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. More info/register (possible fee for MPI non-members). Usability testing. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

EventMobi: Association Events

SEPTEMBER 13, 2023

What do you hope your members feel when they think about your organization? Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! Member engagement.

Member Experience 130

Member Experience Tips How To Software 130

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

SEPTEMBER 19, 2017

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Marketing Tips 205

Higher Logic

FEBRUARY 24, 2020

The Metal Treating Institute ( MTI ) is a nonprofit trade association built to support its members, companies in the heat treating business. It has 370 member companies across 40 U.S. MTI adopted an online community in 2009. That’s where the value of communities came in. 2600% revenue growth in 14 years.

Revenue 207

Revenue Member Experience Tools Technology 207

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

ISAE

JANUARY 17, 2024

4 Benefits of Using Online Waivers for Associations In recent years, there have been significant fluctuations in association membership rates. Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. Increased transparency. Improved accessibility.

Cost 52

Cost Review Software Member Experience 52

Reid All About it

OCTOBER 27, 2017

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. More info/register.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

APRIL 5, 2019

Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” Locations: online and Washington DC. Venable LLP ). How H.I.Q.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

MARCH 22, 2019

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Keep learning! How to ask your boss for time to learn new things. Fast Company ).

DC 225

DC Washington millennials Chicago 225

Reid All About it

NOVEMBER 10, 2017

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 9, 2018

Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. Please participate – the size or budget of your association doesn’t matter.

Survey 150

Survey Louisville DC Maryland 150

Association Success

OCTOBER 26, 2020

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. The search for your future member — of any age or generational label — must be an on-going commitment, rooted in a sincere understanding of motivations and expectations. Especially young!

millennials 78

millennials Recruiting Recruitment Committee 78

Association Freak

MAY 21, 2022

We learned that some organizations have been victims across the membership landscape, and others have been victors of significant shifts in their environment. This report is about what studying the headwinds can teach association leaders and what you can learn from those who have tacked into them successfully. .

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. How can associations provide corporate partners with valuable access to their member communities ?

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

NOVEMBER 18, 2022

They explain how to start listening to what your data tells you and what you might learn from it. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). All events are online at Eastern Daylight Time unless otherwise noted. Hybrid work pitfalls. Guest: Barbara J.

DC 43

DC Education Technology Washington 43

Reid All About it

MAY 20, 2022

Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Online community. You are not who you were. Job qualifications.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MARCH 13, 2020

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. Mon 3/16 at 11 a.m.

DC 44

DC Washington Revenue Communications 44

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Kate Wagner, The Baffler ).

DC 34

DC Washington Revenue Review 34

Reid All About it

SEPTEMBER 29, 2023

Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

NOVEMBER 1, 2019

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

MAY 11, 2018

Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. The online learning experience is more effective and enjoyable when an online community is part of the mix. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 30

DC Washington Project Member Engagement 30

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. You can’t compete in a 5.0

New York City 60

New York City New York California Video 60

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Association Adviser

MARCH 17, 2014

Younger members are not necessarily your most tech-savvy members. Also look at learning preferences, technology adoption and topic interests. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. Host: Maurine Kwende, CEO and founder, EMK Learning Solutions Fri 2/24 at 12 p.m. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Find out how AI can be easily leveraged in your communications with members.

DC 79

DC Washington LMS Social Media 79

Reid All About it

AUGUST 3, 2018

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. What can you learn from their practices and apply to your marketing tactics? Seth Turner, Director of Citizen Engagement, CMF.

Newsletter 34

Newsletter Washington DC Tools 34