Remove Communications Remove Member Engagement Remove millennials Remove Revenue
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. How might you use TikTok to engage members?

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Association Brain Food: 1.19.24

Reid All About it

Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. More info/register (PAR members only). I’m happy to feature it as long as it’s not too product-centric.

Revenue 257
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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Gen Z and millennial marketing.

DC 263
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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2024 Association Outlook: Embrace the Change

Association Freak

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. This demographic shift underscores the importance of evolving association offerings to meet changing preferences.

Revenue 72
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Members Hire Strategic Solutions

Potomac Core

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232