Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community). PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit.

LMS 271

LMS Education Member Engagement Revenue 271

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.

Marketing 39

Marketing Education Conference Revenue 39

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Virtual conference design. He shares ideas to get you started with 2021 conference planning. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Reid All About it

APRIL 9, 2021

Tom Southard, CAE, COO, Conference of Major Superiors of Men. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. Johnson Experience Marketing. Fri 4/9 at 3:45 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CMP credit. .

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. What’s more, nearly one in five association leaders (18 percent) told us in last month’s unscientific reader poll that live events (including conferences) were their fastest-growing source of NDR (see Did You Know). ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Leading Learning

AUGUST 20, 2020

We have been tracking and reporting on virtual conferences—not to mention hosting our own—for years, but clearly interest in and demand for them has skyrocketed in the midst of the COVID-19 pandemic. As a result, interest in finding the best virtual conference platforms has also risen dramatically. What Is a Virtual Conference?

Conference 52

Conference LMS Learning Management System Video 52

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. Virtual conference of the week. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Velvet Chainsaw

JULY 10, 2017

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

Conference 77

Conference Analysis Education Revenue 77

Reid All About it

OCTOBER 22, 2021

I registered yesterday for ASAE TEC , my first in-person conference since forever. Content marketing. talking about the return to the workplace—definitely worth the 33 minutes. . From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel.

San Diego 195

San Diego Education Social Media Content 195

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. One thing has definitely changed. The Gartner Technology Glossary offers these definitions. Remain Adaptive I hear many CEO say that they’ve learned to be more flexible about decision-making.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

APRIL 23, 2021

George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers , and describes what they did when they encountered session chairs with homogenous networks. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Reid All About it

MAY 8, 2020

Virtual conference networking. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

AUGUST 28, 2020

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 359

Montana North Carolina Content Certificate 359

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 1, 2020

This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Connect Your ASAE Conference Experience to Over 1000% Growth! If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Associations Now

NOVEMBER 21, 2018

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives. Seems like a win-win, right?

New Jersey 74

New Jersey Discount Revenue Products 74

Velvet Chainsaw

MARCH 10, 2015

Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key customers and top investors. Fader, we believe that premium products like conferences should embrace Attendance Centricity.

Conference 40

Conference Revenue Analysis Event Planning 40

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

Higher Logic

OCTOBER 22, 2019

Your association management system can make planning and hosting your next conference or event much more efficient. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !) Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns.

System 192

System Association Management Software Strategy 192

Associations Now

APRIL 14, 2017

Associations are hosting scavenger hunts for attendees during their conferences. Not only are they fun for attendees, but they can also help you market future conferences and secure extra revenue. The Sports Turf Managers Association used the Scavify app to host its first-ever scavenger hunt at its 2017 conference.

Los Angeles 74

Los Angeles Revenue Conference Social Media 74

Velvet Chainsaw

APRIL 15, 2015

Your current conference planning and improvement procedures have its roots in industrial revolution models. We are still designing our conference in the exact same way that companies designed their manufacturing production process, to paraphrase Dave Gray author of The Connected Company. Hat Tips Practical Empathy by Indi Young.

Conference 40

Conference Team Strategy Industry 40