Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?
Higher Logic
OCTOBER 4, 2018
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
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WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Reid All About it
AUGUST 11, 2023
But there’s no replacement for conferences. They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D.
Spark Consulting
JULY 18, 2022
Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.
Association Analytics
SEPTEMBER 8, 2022
In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Like others, revenue is most likely top of mind for your association.
Associations Now
JANUARY 29, 2016
Consumers are adding health, wellness, and transparency to the list of factors they consider when buying foods, according to a study conducted by the Grocery Manufacturers Association, Food Marketing Institute, and consulting firm Deloitte. spinach and kale), low-fat selections, and low-sugar substitutions.
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