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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 8.11.23

Reid All About it

But there’s no replacement for conferences. They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D.

Chicago 195
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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

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Association Brain Food: 9.15.23

Reid All About it

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. 1 CMP credit. More info/register. More info/register.

LMS 259
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Go Small to Deliver Big Results: A Look at Microcredentials

Leading Learning

Coursera offers Specializations , and edX markets MicroMasters. That’s easier said than done, though, because there’s no concise, universally accepted definition of microcredential. What I can say without controversy is that the scope of a microcredential is smaller than a full-blown credential, like a traditional certification.

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Association Brain Food Weekly: 8.7.20

Reid All About it

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer.

Montana 369