Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. High Engagement Networking. Take advantage!

Montana 369

Montana Conference Education Tennessee 369

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Identify which member segments attend your meetings and conferences.

How To 169

How To Report Examples Tips 169

High Context

DECEMBER 28, 2009

The term ‘member engagement’ is often bandied about in the association world. I thought I would put a stake in the ground with my definition of it in the work I do with clients. Member engagement is the result of a member investing time and/or money with the association in exchange for value.

Member Engagement 40

Member Engagement Resources Conference Organization 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. 1 CMP credit. More info/register. Mulford, Esq.,

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 281

Revenue LMS Price Education 281

Reid All About it

JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. Virtual conference success. Virtual conference sponsorships. Timely stuff. Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. Virtual conference of the week. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

DECEMBER 4, 2020

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” More info/register (fee for MPI non-members). Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. Guest: Serena Gay. Tue 3/30 from 9 a.m.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 8, 2020

Virtual conference networking. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

AUGUST 28, 2020

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. Hear about some major considerations for online engagement. Leading Engagement From The Outside-In.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JUNE 5, 2020

Oh yeah, pandemic, virtual conferences, faltering economy and all that. What happens after your virtual conference. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” Virtual conference success story. AAM’s Twitter stream gives you a sense of the conference program.

Innovation 273

Innovation Conference FAQ Industry 273

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. Not all members behave the same.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies. Is there any other choice?

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

APRIL 9, 2021

Tom Southard, CAE, COO, Conference of Major Superiors of Men. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. Johnson Experience Marketing. Fri 4/9 at 3:45 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. The member pays a fee to have access to defined benefits.” Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. The member pays a fee to have access to defined benefits.” Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 4: Continue the Discussion After the Conference.

Library 120

Library Handbook Directory Conference 120

Eric Lanke

JULY 2, 2018

That's the person we call the decision-maker, the one who has the authority to decide if the company in question will or will not be a member of our association. Whoever it is, we definitely work to ensure that this person sees and receives value for his or her membership in our organization.

Committee 113

Committee Recruiting Recruitment Industry 113

Reid All About it

MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 16, 2019

A member’s experience with your association or nonprofit used to look different. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. That was association membership.

Member Experience 196

Member Experience Technology Content Communications 196

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

APRIL 23, 2021

At Associations Now, Wesley Carr, CAE, director of stakeholder engagement at the Regulatory Affairs Professionals Society, describes how they’ve rebuilt their approach to volunteering during the pandemic and shares seven ways they’re engaging virtual volunteers. Speaker diversity. Content strategy. Guest: Winnie Subramaniam .

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

OCTOBER 22, 2019

Events are great opportunities for your members to meet in person, learn valuable new information and skills, and reaffirm their dedication to your association’s mission. Your association management system can make planning and hosting your next conference or event much more efficient. You’ll be able to: Sell custom merchandise.

System 192

System Association Management Software Strategy 192

Reid All About it

MAY 1, 2020

This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”. Engaging virtual attendees. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Protech

MARCH 11, 2020

How often are members engaging in training certification courses? . Which members are engaging more frequently? . Where are your members located? . The definition is in the name. Here are some questions that can be answered with descriptive analytics: . Predictive .

How To 81

How To LMS Certificate Course 81

Higher Logic

JULY 24, 2018

If you can use your online community platform’s CMS to advertise, you should definitely do this for your annual event. Advertising is a quick way for members to see what you want them to as soon as they enter the community. You can use marketing automation software to retarget your members, or you can use retargeting specific software.

Resources 168

Resources Software Content Examples 168

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. And let’s not forget, your members expect it.

How To 52

How To Newsletter Content Communications 52

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Background Topic: Cultivating Engagement and Transforming Results Using Lean Principles. Background Topic: Cultivating Engagement and Transforming Results Using Lean Principles. 12:30 p.m.)

Content 60

Content Examples Member Engagement Conference 60

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Phew, life is definitely not boring. Metaverse denizens.

Tips 41

Tips Video Content Marketing 41