Social Media Roundup: Stretch Your Event’s Definition
Associations Now
AUGUST 27, 2013
These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. Back in the day, conferences could rely on being the biggest game in town to win people over. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening.
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