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Social Media Roundup: Stretch Your Event’s Definition

Associations Now

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. Back in the day, conferences could rely on being the biggest game in town to win people over. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening.

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Three benefits of developing thought leadership content at your association

Nimble AMS

When members trust your industry knowledge, they’ll choose to stay connected in association conferences, networking events, and training opportunities. . When you invest in well-researched thought leadership content, your association will see a definite payoff. Speak at events and conferences. Get active on social media.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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I know I’m smiling, so it must be time for a customer conference!

YourMembership

I just got back from speaking at CalSAE’s ELEVATE Conference in beautiful Palm Springs, CA, and I am quickly preparing to head to St. Petersburg for Xperience2014 , YourMembership.com’s first customer conference. What’s not to like about a customer conference? It’s a little like my own March Madness, and I like it!

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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Social media followers.

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The Extraordinary Social Media Event Marketing Guide Infographic

Velvet Chainsaw

Having a social media plan for your next event is critical to your success. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It’s taken directly from Marketo’s free Definitive Guide to Event Marketing (in case you missed it.).

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Social Media: A Marathon, Not a Sprint

Association Adviser

Early last month a colleague and I attended the Digital Atlanta conference in midtown Atlanta. It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero.