Remove Conference Remove Definition Remove Innovation Remove Social Media
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Social Media Roundup: Stretch Your Event’s Definition

Associations Now

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. Back in the day, conferences could rely on being the biggest game in town to win people over. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening.

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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Social media followers.

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What I’m Reading

Spark Consulting

Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last week. Also, Associations Now has a nice roundup post on the conference, and the MMCC website has a good summary , too. Social Media Examiner can help you out. Did you know she created a post about it?

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Just Released: The Association Innovation Benchmarking Report

Membership Marketing

Innovation is one of the keys to maintaining a resilient and growing association. One definition of innovation is, “the act or process of introducing new ideas, devices, or methods.” The research resulted in the publication of the Association Innovation Benchmarking Report.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. Hardy captures what most marketers are striving to accomplish today.

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Association Brain Food Weekly: 10.4.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. or subscribe for updates.

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