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Association Brain Food Weekly: 2.26.21

Reid All About it

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment.

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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AIANYS, CAE, executive vice president, American Institute of Architects, New York State.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Sponsorships.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week. A new episode is posted every Monday by 1 p.m. If you know of a good one to share, please let me know. More info/register. Mon 5/18 at 1 p.m.

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Association Brain Food Weekly: 4.2.21

Reid All About it

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Educational coaches. More info/register.

Revenue 335
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Association Brain Food Weekly: 8.21.20

Reid All About it

One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” Alisha Haridasani Gupta, New York Times ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual events.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s

Revenue 322