Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.

Marketing 189

Marketing Strategy Revenue Tools 189

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

YourMembership

MARCH 6, 2012

Content Recycling Tip. A common writing exercise for fiction writers is to write a short story and then switch the voice or point-of-view from which it is told – take first person to third or main character first person to narrated by a secondary observer of the action. You can use this same concept to repurpose your own content.

Content 150

Content Tips Software Social Media 150

Vanguard Tech

SEPTEMBER 18, 2012

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! Find a Common Voice.

Content 70

Content Marketing Dallas Guidelines 70

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Hear about ways AI can be used to help promote a webinar.

LMS 256

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Will you send them additional content resources? Ask them to sign up for a new learning course?

Strategy 169

Strategy Social Media Discount Newsletter 169

Fonteva

NOVEMBER 8, 2019

Many live virtual events and on-demand recordings are also educational in nature, and people will likely be willing to pay for this type of content – especially if it’s presented by popular VIP speakers. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available.

Content 56

Content LMS Discount Price 56

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple.

Content 64

Content Marketing Strategy How To 64

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

Marketing 91

Marketing Report Maine Survey 91

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Where do you stand in search presently?

Content 76

Content Social Media Guidelines Revenue 76

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 69

Report Marketing Survey Tools 69

Blue Sky eLearn

AUGUST 21, 2018

While you may be the main point of contact, don’t let all the conversations and decisions rest on your shoulders. What content do you want to be populated in your LMS by that date? When adding new content, keep your audience in mind! Membership. Meeting Planning. Customer Support. Be Prepared. What is your “Go Live” goal date?

LMS 194

LMS Tips Project Course 194

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. More info/register.

Nashville 153

Nashville Chicago DC Maine 153

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

Blue Sky eLearn

APRIL 15, 2019

We created a summary reviewing their main points when it comes to certificate and certification programs to help organizations take the first step in making the right decision about which works best for them! Content typically specialized and focused in scope. Assessment content is usually broad in scope. Program Oversight.

Certificate 177

Certificate Maine Content Review 177

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 62

Technology Marketing Cost Tools 62

Mizz Information

APRIL 2, 2013

Then "content marketing" became a thing--THE thing of the moment/year, it seems--and writing for the sake of writing kind of got lost. Maybe it's because now I am more of a marketer and my thought/writing process has just evolved away from personal to business. Or at least it feels like it to me.

Content 40

Content Marketing Maine Process 40

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 60

Technology Marketing Cost Tools 60

Association Success

OCTOBER 19, 2020

More than 50% of its content includes link sharing. You can have the best content and answers, but if you don’t have a solid, professional profile, your potential leads will not take you seriously. . When you create content on these platforms, readers will check out your profile to learn more about you and your association. .

How To 147

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Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? If your focus is lead generation, then build topic clusters for your content. You can develop a pillar page for each of your company’s main focus areas.

Organization 121

Organization Content Maine Strategy 121

Velvet Chainsaw

SEPTEMBER 22, 2020

They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. Why threading their content throughout each day made sense for their audience. How smart marketing increased registration dramatically within the last two weeks of the event. Exhibitors? Not this time around.

Strategy 106

Strategy Maine Cost Content 106

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Success

JULY 15, 2020

Fabulous social media marketing. . That being creative with your marketing strategy is a great way to gain followers, increase engagement and really show your organization’s personality. Content has the power to make people feel passionate about the brand. Social media marketing is so much more than likes, comments and shares.

Philadelphia 97

Philadelphia Social Media Maine Content 97

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Associations Now

APRIL 28, 2020

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. percent and 65.6 percent, respectively.

Cleveland 126

Cleveland New York Cost Email Marketing 126

Association Analytics

NOVEMBER 16, 2021

Some examples to consider: What are the main drivers of member retention? Providing different member segments with content, products and services you know they value will help improve overall member engagement and optimize your marketing campaigns. Consider separate marketing by region where your members live.

How To 169

How To Report Examples Tips 169