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How to optimize member marketing with AI

Nimble AMS

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. What is this campaign or content about? Is this image relevant to my content? Case in point.].

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5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Your goal is to write a bullet point for each main topic.

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5 Video Content Strategies for Engaging Association Members

ISAE

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

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5 Video Content Strategies for Engaging Association Members

ISAE

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

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A Deep Dive Into Effective Content Marketing

Association Adviser

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis.

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