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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Use your data to optimize people and products.

Revenue 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Similarly, analyzing your event data from many angles can lead to a major impact on revenue.

Revenue 318
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Is this product designed for association events like mine? Will the platform integrate with my existing tools?

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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 271
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4 surprising revenue boosters for your association

Nimble AMS

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 128