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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Not only will this promote your new members, but it will give them content to share on their own social media channels as well.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Higher Logic

Your company can use that data to create better products, publish more helpful content, and improve the customer experience. A few examples include visits, logins, and the number of discussion posts published in a certain time period. For instance, community logins might spike every year in June. Shifts in your target market.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Repurposing Conference Content. Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. The typical login process is always tedious for users, so look into Swoop for a password-free secure login option.

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Social Media Roundup: Facebook Tightens Nonprofits’ Organic Reach

Associations Now

Harder days appear to be on the horizon as the social network quiets the microphone used to reach your audiences. All that, plus new additions to the company’s tool set, in today’s Facebook-centric Social Media Roundup. Facebook Logins Expand to Mobile. Facebook’s Dwindling Organic Reach.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

Social Media. Choose a CMS that allows members to access what they need, such as the login to their member portal. Marketing emails for attendees and non-registered members. Social Media. Stay connected to your members by directing them to your social media accounts. Personalization.