Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. It is no longer a weird experiment in some back room with a tiger team.” Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. 1 CAE credit. . – CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MARCH 24, 2023

Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Let’s get started! Why Is Engagement Scoring So Important?

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 1, 2023

Your AMS should be the utility player on your membership team. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

DECEMBER 16, 2022

With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall member experience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! User-friendly community management. Career center solutions.

Innovation 100

Innovation Organization How To LMS 100

Association Freak

MARCH 1, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. This demographic shift underscores the importance of evolving association offerings to meet changing preferences.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Your AMS should be a utility player on your membership team. Put myself entirely in the keep of this rainy morning.

Revenue 205

Revenue Content Chicago Leadership 205

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? You’re on the same team. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

MARCH 10, 2023

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Your AMS should be a utility player on your membership team. Membership engagement. Small staff challenge. Journalism’s decline.

Committee 195

Committee Education Software Technology 195

Reid All About it

AUGUST 6, 2021

From lawmakers, advocates, clients, employees, team members and even competitors, project managing the people and data that help—or hinder—your cause into a coherent game plan is the perfect summer project. Personalizing the Member Experience. Learn new and innovative ways to personalize the member experience.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Higher Logic

JANUARY 30, 2018

The downside is that your team probably can’t do everything they want to. If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. That makes visual content essential for engaging your members.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Hear about newsletter best practices to increase engagement and curate outside content. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Why Do Your Members Need Your Association?

Survey 256

Survey Project Strategy Education 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Just be sure to email members about upcoming renewals in advance so the charges don’t come as a surprise!

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 4) How user-friendly and easy is it to use?

Price 52

Price Membership Management Software LMS 52

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Team time and resources.

Price 172

Price Course LMS Discount 172

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Don’t let the ghosts of the past haunt your future online education and non-dues revenue. Sponsor survey.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

JUNE 16, 2023

Team dynamics. Don’t let your team get consumed by an obsession with productivity. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. AMS requirements. 1 CAE credit. . – 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MARCH 4, 2022

Cross-team collaboration. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. . – Top Trends in Content Marketing 2022. Wed 3/9 at 11 a.m.

Class 195

Class Certificate Content Committee 195

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. 21 SEO tips, tactics, and trends for website content in 2021.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization. CAE credit. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. *All Connecting while working remotely.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266

Arlington Technology Strategy Los Angeles 266

Elevating Engagement

SEPTEMBER 6, 2023

While there is no shortage of email newsletters with professional tips and insights for association leaders, which are you most likely to click on and read, even if you have to skip over that email marked urgent from your IT team? A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

MAY 7, 2021

Topics will include technology, trade shows and the ways in which revenues will be recalculated. Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Tue 5/11 at 11 a.m. Reinventing Live. More info/register.

Technology 370

Technology St. Louis Strategy Products 370