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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 78
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52
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From stage to screen: creating compelling on-demand continuing education content

Freestone

Introduction You already understand why your organization should repurpose content. Repurposing content can save your continuing education program time, money, and energy as you attract new learners. But does your organization know the best way to create compelling on-demand continuing education content? What are rebroadcasts?

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Content doesn’t have to be fully unique,” she said.

Revenue 86
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

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