Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience.

Report 203

Report Tips Marketing eBook 203

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Ask, “Do you want better member insights to inform strategy?” Culture shift – getting company-wide adoption of anything new can be challenging.

How To 169

How To Case Study Cost Revenue 169

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Behavior change is what will get members to remember to log in, consume content and contribute.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

MAY 5, 2023

Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Join us for a conversation on how we can have successful events for international populations. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

MemberClicks

NOVEMBER 17, 2022

Did they deliver new, interesting, and/or helpful content? This will help your speakers mold their presentations to the liking of your members (in a broad sense, at least.). Remember: There’s a fine line between giving your members insights and ideas and pigeonholing them into one very specific presentation style.

Survey 72

Survey Member Insights Examples Maine 72

Reid All About it

MARCH 22, 2019

.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.

Arlington 170

Arlington DC Washington LMS 170

Smooth The Path

SEPTEMBER 9, 2021

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Industry Content 78

Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Industry Content 60

Reid All About it

FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

JUNE 11, 2021

From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Vasan Selliah, Member Insight and Engagement Manager, CSAE. Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

FEBRUARY 11, 2022

Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Effectively Promote Your Organization’s Content Online. 1 CAE credit. More info/register.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

MAY 14, 2021

Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). Host: Northstar Meetings Group.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 13, 2019

. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. An Interview with ASIS International, Content Strategy in Action.

DC 34

DC Washington Revenue Review 34

Smooth The Path

FEBRUARY 9, 2017

Emery Wolfe posted this article from Medium called The “Other Side” is Not Dumb on Association Success (there’s an online community for association professionals behind the public content site). The idea of the article is to openly, objectively seek out the other side’s argument.

Survey 60

Survey Project Conference Content 60

Smooth The Path

FEBRUARY 28, 2017

Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Industry 60

Reid All About it

JANUARY 13, 2023

Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Learn how to use your data to optimize resources and stay relevant and valuable to your members in difficult economic times.

Revenue 39

Revenue Education Strategy Leadership 39