AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

Certificate 195

Certificate Education Revenue Marketing 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Should sponsored content be permitted in your member communications?

Revenue 60

Revenue St. Louis Price Cost 60

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. But before you begin your search for potential sponsors, step back and look at your association’s approach to revenue partners.

How To 155

How To Blended Learning Revenue Education 155

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Tips 28

Tips Marketing Revenue Content 28

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Blue Sky eLearn

JUNE 19, 2017

Build value – and traffic — with these key features: Mobile first : Research on the modern learner reveals professionals demand access to the content they want when they want it on any device they have handy. Video content drives traffic to your learning portal which increases sponsor interest in partnering with you. Fair enough.

Video 171

Video Content LMS Social Media 171

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Aimee recommends identifying a single goal and developing content specifically for that audience. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. The goal might seem obvious. Map the Journey.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Success

SEPTEMBER 29, 2017

“Your Potential for Revenue”. Survey: Two-thirds of survey respondents said their revenue from corporate partners had increased in the past year (though we didn’t ask how much it increased). However, one-third said their corporate partner revenue had decreased or stayed the same in the past year. This is, of course, good.

DC 85

DC Survey Revenue Review 85

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy.

Marketing 70

Marketing Newsletter Social Media Content 70

Association Adviser

NOVEMBER 29, 2018

Magazines and other print media offer something digital content just can’t touch, literally. There is more flexibility in the content we can produce with print versus digital content. While digital content is searchable and quickly accessible, nothing replaces a printed show guide. Roll the Presses. Newsletter.

Georgia 61

Georgia Atlanta Newsletter Communications 61

MemberClicks

AUGUST 18, 2022

Your team will be the ones creating the learning streams, uploading content and building courses. A GREAT LMS will do that while also helping you earn some added non-dues revenue. Modern learning software can be used for videos, white papers, individual courses, webinars and more. Hello, new non-dues revenue stream!

LMS 52

LMS Organization Software Course 52

Association Adviser

JULY 23, 2018

However, if your senior management wants revenue from your career center, they need to know having that placement is one of the most important ways to get it. List and link these items up front on a splash page, and be sure to create links from each content section back to this central page. (Even better? Stick with us.

Maine 60

Maine Revenue Newsletter Content 60

Velvet Chainsaw

MARCH 2, 2018

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa.

Revenue 65

Revenue Analysis Education Conference 65

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Sourabh Kothari, DES, Director of Advocacy, Brand and Content, Signifyd. 1 CAE credit. More info/register.

DC 225

DC Washington millennials Chicago 225

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Create High Value Content For Sharing. Create time sensitive, relevant content.

Strategy 70

Strategy Press Release Social Media Content 70

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Lucky for you, Tagoras released a new white paper on this topic earlier this week. revenue goals.

Strategy 40

Strategy Revenue Content Technology 40

MemberClicks

MARCH 15, 2024

Content Management Next, a CRM effectively stores customers’ details, including contact numbers, email addresses, names, social media profiles, and more in an easily searchable database. The following are some core functions provided by AMS software: Members lapse. Attended events by members. Subscription history.

Software 52

Software System Association Management Communications 52

GrowthZone

JULY 26, 2018

Online, you post content to create awareness and you engage to build the ‘know, like, and trust.’ Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. Send them content that provides more value.

Social Media 74

Social Media Proposal Content Marketing 74

Associations Now

SEPTEMBER 2, 2014

SEA will aim to help content creators build revenue for the entertainment industry across devices—something that hasn’t always been easy, due to both the differing underlying technologies and the lack of connective tissue between a smartphone, a cable device, and whatever other screens you use to watch entertainment.

Discount 40

Discount Price Revenue Video 40

GlowGlobally

DECEMBER 22, 2010

Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams. Global Content Dissemination Partner. Constantly innovate. Uncategorized (1). MCI AM&C Practice.

Video 60

Video Industry Strategy Products 60

Nimble AMS

FEBRUARY 3, 2022

According to a Community Brands study from 2020, 79% of members say they want targeted, valuable content such as relevant suggestions on continuing education resources, information on industry news, upcoming events and recognition of accomplishments. With accounting and payment tools, users can enjoy the following benefits.

Tools 141

Tools Software System Library 141

Associations Now

MAY 27, 2015

everyone but we content marketers behind these efforts—can see right through it. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. The newest effort to foster that philosophy in associations is an in-depth white paper from Anna Caraveli, Ph.D.,

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

Content Marketing How To LMS 126

Vanguard Tech

JULY 30, 2012

Advertising Revenue = page views and time on site. Industry Expert = page views of specific content areas (e.g. white papers). From here you can start looking at specific sections and pages and identify areas of your site that need more (or better) targeted content and some improved search engine optimization.

Course 70

Course Analysis Content Tools 70

Experts in Membership Marketing

OCTOBER 9, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Revenue 28

Revenue Tips Marketing Content 28

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. . Non-Dues Revenue. (1). White Paper. (4).

Content 40

Content Marketing Price Survey 40

Experts in Membership Marketing

OCTOBER 29, 2013

Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International "Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Tips 28

Tips Revenue Marketing Content 28

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? We eat and breathe content. This is all content. It may vary in frequency, format or packaging, but its all content. How much of our content should we be giving away for free?

Library 64

Library Newsletter Kentucky Content 64

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. Growth in Startups -- A Counter Trend.

How To 64

How To Library Committee Kentucky 64

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10.

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Effectively Promote Your Organization’s Content Online. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Ann Handley, Emma ).

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

DECEMBER 8, 2009

Improving Attendance using Content, Frequency and. Non-Dues Revenue. (1). White Paper. (4). ▼ December. (7). Happy New Year! Is a Freemium Membership in Your Future? Belonging: The Power of Membership Marketing. Your Feedback Requested. Improve Response by Testing Email Subject Lines. ► November. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. White Paper. (4).

Marketing 40

Marketing Case Study Price Survey 40