Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

Content 52

Content Strategy Social Media Newsletter 52

Association Analytics

FEBRUARY 20, 2024

Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Elevating Engagement

FEBRUARY 26, 2024

One of my clients talks about snackable content: light, fast, fun, and helpful content like video, text, polls, and visuals that help members in minutes. If the consumer (of content) wants more detail, they can always dive into the follow-up resources you provide, like your courses, white papers, and longer articles.

Content 77

Content Video Course Member Engagement 77

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Learn why it’s so important to make sure your educational content is optimized for search engines. 1 CMP credit.

Newsletter 250

Newsletter Content Social Media Education 250

Eric Lanke

OCTOBER 3, 2016

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice.

Education 124

Education Certificate Analysis System 124

Elevating Engagement

FEBRUARY 26, 2024

One of my clients talks about snackable content: light, fast, fun, and helpful content like video, text, polls, and visuals that help members in minutes. If the consumer (of content) wants more detail, they can always dive into the follow-up resources you provide, like your courses, white papers, and longer articles.

Content 52

Content Video Course Member Engagement 52

Thanks For Playing

NOVEMBER 26, 2012

A few weeks ago, I had the opportunity to present on the topic Attention Doesn't Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of that presentation, and with Jeff De Cagna 's advice and assistance, I wrote a white paper on the same topic.

Indiana 150

Indiana Content Innovation 150

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 100

Innovation Tools Report Survey 100

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Velvet Chainsaw

MARCH 30, 2021

An emcee ensures that an event flows seamlessly with all of its threads – content, speakers, audience and suppliers – woven together into a cohesive narrative. That’s why we like to refer to this role as a Content Weaver. The right content weaver can contribute to the meeting’s design and help prepare speakers and formulate agendas.

Conference 120

Conference Proposal Content Analysis 120

Thanks For Playing

JANUARY 14, 2013

So if you've read my recent FREE white paper on content curation , hopefully you're all jazzed to start doing it for your members. One way is to use Curata , a tool that helps you easily find, organize, and share content on topics of your choice. Shout out to Ray VanHilst for the link.).

Content 150

Content Tools Organization Technology 150

Elevating Engagement

SEPTEMBER 20, 2022

It takes time to read white papers and articles, watch online courses, or talk to a consultant. If the first three emails new members receive, link them to long-form content and day(s)-long events, a member may assume that the only way to extract any value is to trade in a good chunk of their time. An hour for most webinars.

Content 52

Content Course Cost Conference 52

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. For example, the data from breakout group conversations can offer an association insight about what members want and need.

Conference 78

Conference Report Industry Content 78

Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Smooth The Path

OCTOBER 10, 2019

It takes time to read white papers and articles, watch online courses, or talk to a consultant. If the first three emails new members receive, link them to long-form content and day(s)-long events a member may assume that the only way to extract any value is to trade in a good chunk of their time. An hour for most webinars.

Member Engagement 96

Member Engagement Content Survey Course 96

Experts in Membership Marketing

SEPTEMBER 22, 2013

From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value. But exactly what is a component?

Tips 28

Tips Marketing Revenue Content 28

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites. Event – this is really any action taken like watching a video or downloading a white paper.

Marketing 169

Marketing Tools Examples Content 169

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. content attribution—copyrights, legal ramifications, etc.; AI for associations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Associations Now

JUNE 6, 2013

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. The value and trustworthiness of vendor content was rated much lower by respondents.

Content 40

Content Case Study Survey Review 40

Spark Consulting

AUGUST 12, 2013

I’m excited to announce the third Spark white paper – The Mission Driven Volunteer – co-authored with Peggy Hoffman , CAE, President of Mariner Management. This week, I’ll be blogging about the contents of the whitepaper. The basic premise is: Associations’ current model of volunteering is broken.

Committee 150

Committee Content Resources Organization 150

MemberClicks

FEBRUARY 23, 2023

Building one is one thing, but getting people to follow your page, and then from there, engage with the content you’re posting is another. To engage your LinkedIn followers, here are a few tips: Post valuable content on a regular basis LinkedIn is the perfect platform for positioning your organization as a thought leader in the industry.

How To 52

How To Social Media Video Tips 52

Nimble AMS

JUNE 15, 2022

For early careerist members, compelling content is in their top five priorities. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention. These insights will drive authentic and compelling thought leadership content for your association.

Leadership 98

Leadership How To Survey Member Experience 98

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 104

Tools Content Resources Report 104

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Do they have publically available videos, podcasts, white papers, or reports? Ask to repost their blog posts in pre-conference marketing. Enable attendees to take action once they are back in the office.

Conference 95

Conference Content Resources Video 95

Forj

NOVEMBER 10, 2017

If you’re interested in reading that, you should check out the white paper I wrote on the subject here. If after reading that white paper you’ve become convinced that xAPI would be a good standard to switch to, the next question you’re probably going to ask yourself is: how do I transition from SCORM to xAPI?

Authoring Tools 79

Authoring Tools LMS Tools Content 79

Blue Sky eLearn

JUNE 29, 2017

This mitigates the risk on the presenter side because you’re recording the content in a controlled environment. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them! Pre-Recorded/Mock Live.

Certificate 120

Certificate Team Content Review 120

Association Success

NOVEMBER 26, 2018

The content was valuable but the format was not engaging. How could we take this policy and revamp it into bite size pieces of content that will grab attention so members won’t be subject to fines and violations? Working with the head of that department, we developed nine different ways for our members to access this piece of content.

Communications 68

Communications Committee Video Content 68

MultiBriefs

JUNE 29, 2023

Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

AUGUST 2, 2011

So how do you find great content? I’ll let you in on my little secret for having great content to share on Twitter. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. He also explains how to find and curate content.

Social Media 150

Social Media Content Products Marketing 150

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events.

Social Media 81

Social Media Content Examples Communications 81

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

MultiBriefs

OCTOBER 10, 2023

When their page is about relevant, valuable content, their audience will often share their passion for the industry. Outside of social media are more traditional publications such as white papers and industry blogs. These are ideal for member recruitment as it attracts new organizations without pushing them into a sales pitch.

Social Media 52

Social Media Guidelines Industry Products 52

Thanks For Playing

JANUARY 30, 2013

Speaking of Jamie, he just released a new white paper, in which he applies the Humanize principles to the real-world problem of performance reviews (spoiler alert: it's the first in a series that's going to do this). Content marketing is all the rage, which makes it even more important to do it WELL. If you are, just stop.

Social Media 150

Social Media Review Innovation Survey 150

Association Success

MAY 16, 2017

All of these articles, white papers and presentations are having an effect! While this version of my rant had more flair (and a black hat with a hammer), I used the same language and examples from my past presentations and white papers. I have a message, and I want to share. Nerd With a Mission. In fact ; I already have.

Video 108

Video Cost Content Examples 108

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy.

Marketing 70

Marketing Newsletter Social Media Content 70