MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

Content 52

Content Strategy Social Media Newsletter 52

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 78

Content Video Course Member Engagement 78

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. We may take a white paper and turn it into a podcast.

Content 67

Content Library Social Media Resources 67

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Will you send them additional content resources? One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 259

Education New Hampshire Tips Technology 259

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 52

Content Video Course Member Engagement 52

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 101

Innovation Tools Report Survey 101

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. For example, the data from breakout group conversations can offer an association insight about what members want and need.

Conference 78

Conference Report Industry Content 78

Associations Now

JUNE 6, 2013

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. The value and trustworthiness of vendor content was rated much lower by respondents.

Content 40

Content Case Study Survey Review 40

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Content Resources Report 108

Reid All About it

AUGUST 2, 2011

So how do you find great content? I’ll let you in on my little secret for having great content to share on Twitter. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. He also explains how to find and curate content.

Social Media 150

Social Media Content Products Marketing 150

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports?

Conference 95

Conference Content Resources Video 95

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

Social Media 150

Social Media Review Innovation Survey 150

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 84

Social Media Content Examples Communications 84

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Association Success

NOVEMBER 26, 2018

The content was valuable but the format was not engaging. How could we take this policy and revamp it into bite size pieces of content that will grab attention so members won’t be subject to fines and violations? Working with the head of that department, we developed nine different ways for our members to access this piece of content.

Communications 68

Communications Committee Video Content 68

Beth Kanter

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Read Blackbaud’s white paper on how to engage with them.

Social Media 64

Social Media Strategy Marketing Content 64

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? What time works best next week?”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. Together, you need to define the sponsor’s role in helping you deliver content. Course materials, for example, content they’ve created or books they agree to purchase for students? How can they help you provide education to members?

How To 155

How To Blended Learning Revenue Education 155

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

AUGUST 26, 2016

Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. Tue 8/30 at 2 p.m.* – Don’t Just Make Video. 1 CAE credit.

DC 150

DC Video Washington Analysis 150

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Five-Steps to a CME Digital Content Strategy.

DC 225

DC Washington millennials Chicago 225

Mizz Information

MAY 16, 2012

Who "Owns" Content? Seems like every other thing Ive read this past week has been about curation and/or content marketing. Call me a snob, but something about the word "content" makes the writer in me cringe just a lil bit. Is that what writing has come down to--a delivery mode for marketing messages?

Content 40

Content Guidelines Social Media Marketing 40

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Speaking Engagements. Tony Rossell.

Content 40

Content Marketing Price Survey 40

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Any interest in connecting sometime this week?

Video 218

Video Team Examples Review 218

Associations Now

OCTOBER 17, 2019

Clicks and opens on a marketing email. According to “ Emotions, the Next Event KPI? ,” a white paper from CWT Meetings and Events, facial coding could be the answer. Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions?

Conference 71

Conference Video Innovation Tools 71