Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

Newsletter 250

Newsletter Content Social Media Education 250

Association Success

DECEMBER 5, 2019

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Regardless of your association’s staff size, managing all of this content can feel like a full-time job.

Tools 83

Tools Content Strategy Organization 83

Associations Now

NOVEMBER 29, 2023

A newly released white paper explores what leaders can do to ensure both their organizations and members stay resilient and adapt as they confront climate change. That’s where Engel and Alcorn’s recently released white paper “ The Time is Now: Association Resilience and Adaption and the Anthropocene Climate Disruption ,” comes in.

Case Study 62

Case Study Conference Resources Recruiting 62

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. content attribution—copyrights, legal ramifications, etc.; 1 CAE credit. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

United States 150

United States Maryland Ohio Case Study 150

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

Certificate 195

Certificate Education Revenue Marketing 195

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Outsourcing content can also be a practical option if your association’s bottom line is in question. Why outsource? Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. On-demand content is readily available to repurpose.

Learning Management System 82

Learning Management System LMS Revenue System 82

Experts in Membership Marketing

SEPTEMBER 22, 2013

From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value. But exactly what is a component?

Tips 28

Tips Marketing Revenue Content 28

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Content Resources Report 108

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Velvet Chainsaw

FEBRUARY 4, 2013

These people have consumed your content and education. ” Those candles represent the helpful information and content that you share in Facebook, LinkedIn and Twitter. .” ” Those candles represent the helpful information and content that you share in Facebook, LinkedIn and Twitter.

Content 40

Content Strategy Marketing Education 40

Blue Sky eLearn

JUNE 19, 2017

Build value – and traffic — with these key features: Mobile first : Research on the modern learner reveals professionals demand access to the content they want when they want it on any device they have handy. Video content drives traffic to your learning portal which increases sponsor interest in partnering with you. Fair enough.

Video 171

Video Content LMS Social Media 171

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Your nonprofit can co-create high quality content that is of value to your audience. Read Blackbaud’s white paper on how to engage with them.

Social Media 64

Social Media Strategy Marketing Content 64

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 83

Social Media Content Examples Communications 83

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. Together, we can achieve more.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy.

Strategy 70

Strategy Press Release Social Media Content 70

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. We still have a long way to go. Tue 12/17 at 2 p.m. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Do they have publically available videos, podcasts, white papers, or reports? Ask to repost their blog posts in pre-conference marketing. Enable attendees to take action once they are back in the office.

Conference 95

Conference Content Resources Video 95

Blue Sky eLearn

JUNE 29, 2017

This mitigates the risk on the presenter side because you’re recording the content in a controlled environment. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them! Pre-Recorded/Mock Live.

Certificate 120

Certificate Team Content Review 120

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Learning is available only as mobile content.

Strategy 40

Strategy Revenue Content Technology 40

MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. When their page is about relevant, valuable content, their audience will often share their passion for the industry. Outside of social media are more traditional publications such as white papers and industry blogs.

Social Media 52

Social Media Guidelines Industry Products 52

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Create a content marketing strategy that engages members (and nonmembers) where they are. Develop personas for each of your target audiences.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. Aimee recommends identifying a single goal and developing content specifically for that audience. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies.

Marketing 68

Marketing Case Study eBook Social Media 68

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Listening to podcasts.

How To 210

How To LMS Tips Class 210

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. And it’s valuable because: We live in an era of content abundance. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

MARCH 15, 2016

Associations produce a lot of content, but if it isn’t properly optimized for your audience, you may be wasting a lot of time on content the people you care about don’t really care about—or worse, hiding the content they actually are interested in. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40

Socious

DECEMBER 19, 2016

If you’ve ever been through a website redesign, you know that websites have so many more pages than you notice at first glance, internal links, keywords and content that all need to be maintained or migrated during the redesign. Often, if you add keywords you’ll have to build out new content as well. Factor #4) Content and Data.

eBook 100

eBook Project Cost Content 100

Higher Logic

NOVEMBER 30, 2016

Creating content (blogs, FAQs, white papers, webinars). Best-in-class communities from the SOCM Report were more likely to include members in strategy revision and development, and three times more likely to give members a defined role within their communities. Examples of an engaged member. Logging into the community.

Class 120

Class FAQ Survey Products 120

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

Raleigh Chicago DC Washington 150

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61