Associations Now
SEPTEMBER 25, 2018
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market.
MemberClicks
AUGUST 25, 2020
Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.
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GrowthZone
OCTOBER 30, 2017
Get more tips to engage members with our on-demand webinar: Engaging the Disengaged Member with Shari Pash. Someone who can give tips on social media or a new operating system? press releases, logos on your site, social media promotion, email marketing, etc.). Remember, every professional speaker was once an amateur.
Higher Logic
OCTOBER 24, 2018
I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Tip #4: Label your images.
Achieve
MAY 21, 2019
Segment your email lists. Personalize your emails. With these 8 tips, you can elevate your marketing strategy and make this year’s event, whether it be a gala, a conference, or charity event even more successful. The only limit to what segmentation can do for your email marketing campaign is your imagination!
Reid All About it
APRIL 12, 2024
Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Sow the Seeds of Success: 5 Tips to Create Stand-Out Learning and Practice Products Learn how to fine-tune learning and practice products to adapt to shifting industry dynamics and learner trends. More info/register.
Association Adviser
FEBRUARY 18, 2013
Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.
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