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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. Part of the underlying anxiety is not just cost and the effect of inflation, but also service levels.

Report 59
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Marketing 3.0: How Associations are Creating a Faster Path to Innovation & Results

SCD Group

At this week’s ASAE Great Ideas Conference, I’m facilitating a panel discussion on the topic of Marketing 3.0: Greg Schultz of The Sherwood Group will discuss how the Association of University Technology Managers created a low-cost, fun resource for members developed by members. Creating a Faster Path to Innovation and Results.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

BizBash has started to use chatbot technology at their event in Florida, Los Angeles, and New York to address four key points: Improve logistical support for the event without increasing costs. Betty the Chatbot proved to be a major success with attendees at BizBash Live Florida, Los Angeles, and New York. correct response rate.

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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

Hester Ndoja, CAE Florida Society of Association Executives. It can be financially difficult for professionals in your industry to become dedicated members if they cannot experience firsthand the value of being a member due to the financial cost.

Georgia 79
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Dunkin’ Donuts and the Art of Rebranding

Associations Now

The Florida Yacht Brokers Association represented a broader share of the yacht market than just Florida, so it renamed itself last year. Direct marketing is still a thing, but for the Direct Marketing Association, it wasn’t really the story anymore. The association’s new name? Call it Species360. A weak phrase.

Florida 59
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Best of the Web: April 2014

Association Adviser

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. ASAE 2014 Marketing Membership & Communications Conference. Posts We Like: Managing Print Profitably. Bill Mickey. We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. May 28-31, 2014. June 17-18, 2014.

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Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Focus On: Referral Marketing. More info/register. Hosts: MCI and GlobalLaw.

DC 150