Potomac Core

MARCH 3, 2020

Build nimble and cost-effective strategic solutions to address challenges and position members for growth. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Millennial’s as key to club workforce.

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Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Cost Saving Strategies Hear about our current marketplace and how it affects a planners’ strategy during negotiations. Get tips for tackling rising costs and shrinking budgets while demonstrating clear ROI. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Associations Now

FEBRUARY 12, 2019

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? A new benchmarking study focuses on young professionals’ views on membership.

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Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app.

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Associations Now

SEPTEMBER 23, 2015

Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all others: millennials. September is Life Insurance Awareness Month , and as it draws to a close, an inability to attract millennials remains one of the industry’s biggest challenges.

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Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

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Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). How Much Does an AMS Really Cost? Keep learning!

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Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

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Reid All About it

MAY 21, 2021

Spring Cleaning: 5 Reports to Run In Your Membership Database Now. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench.

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Association Freak

MARCH 1, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

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ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. Limited waste and printing costs. Limited waste and printing costs. 4 Benefits of Using Online Waivers for Associations In recent years, there have been significant fluctuations in association membership rates.

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WBT Systems

JANUARY 3, 2017

Economies of Scale – reduce costs of delivering education programs. The article noted that the key benefits that millennials want from associations are job opportunities, credentials and training, and while other membership groups prioritized different benefits, job opportunities and credentials were important across the groups.

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EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization.

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Associations Now

AUGUST 1, 2017

A new report from the American Society of Travel Agents highlights travelers’ attitudes on a variety of issues—from President Trump’s travel executive order to the availability of WiFi. .” Millennials Travel More. Millennials lead the way in both business and leisure travel, according to the report.

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

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Associations Now

MARCH 5, 2020

If you feel this way, take time to assess the cost of extending yourself so much. If you assess that the costs are significant, try having a rule of thumb for when you’ll overdeliver,” she says. Generation Z and young millennials are different. What else don’t you have time, energy, attention, and willpower for?

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Associations Now

SEPTEMBER 15, 2017

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.”

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Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

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Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives.

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Associations Now

APRIL 3, 2019

And though it might not be surprising that finances are top of mind, the report notes that outside budget increases in various corporate departments are having a big effect on the entire planning process, from training staff to contract negotiations. The downside: this also increases costs.”. Celebrate Global Meetings Industry Day.

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Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Be the industry leader. Objection 1: Price.

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Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Will costs finally come down? The weekly list of free educational events and resources for the association community… Association AI survey. Wed 1/24 at 2 p.m. 1 CMP credit. 1 CMP credit. .

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Associations Now

MARCH 26, 2019

A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods. But for smaller organizations, it may cost them brand awareness opportunities, she says. This speaks to an increased use of channels, according to the report.

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Achieve

APRIL 21, 2016

The Millennial Impact Project has helped organizations, corporations and individuals worldwide understand the best approaches to cultivate interest and involvement with the Millennial generation. There isn’t a more diverse, educational and innovative conference you can attend at such a low cost. Get great value.

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Associations Now

OCTOBER 17, 2018

Consider offering your employees more flexibility and comfort when they travel—but don’t be afraid to take a close look at their expense reports. Business travel is a hard thing to get right, in part because it can come with high direct costs if not closely managed and high indirect costs if too tightly controlled.

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Association Adviser

APRIL 15, 2014

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report.

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WBT Systems

MAY 15, 2018

Forbes reports that “Coursera has about 500 corporate customers today, up from 30 last year, with bookings growth of 400 percent, compared to 70 percent growth among Coursera’s paying users overall.”. Lower training costs. When employees switch to new employers, they’ll take their loyalty to your programs with them.

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Nimble AMS

MAY 7, 2020

According to an ASAE Foundation research report , associations that are most effective at technology management are the ones that integrate information technology (IT) into strategic planning and facilitate discussions about technology throughout the organization. Technology and strategy go hand in hand.

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Associations Now

JANUARY 22, 2020

CMSWire reports that, in a survey of 463 executives by Simpler Media, most participants revealed that they were unhappy with their digital workplace technologies. Organizations need to do a better job of understanding and attracting millennial donors , writes Colleen Dilenschneider from Know Your Own Bone. Giving thanks.

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Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Strategic partnerships.

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Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Learn specific methods to generate real cost savings, including metrics to define and measure results. Learn methods to create value formulas and metrics that define, measure and report success.

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Associations Now

OCTOBER 6, 2016

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Because there’s not a lot of overhead costs associated with producing podcasts, they have the potential for acting as a great stream of nondues revenue for associations. Plus, podcasts might even help reach millennials.

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Reid All About it

MARCH 2, 2018

Nonprofit Financial Reporting Implementation: A Deep Dive. Thu 3/15 [time not provided yet on ASAE site] – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Host: KiKi L’Italien, founder, Amplified Growth. Guest: author Ryan Williams. Tue 3/6 at 2 p.m. 1 CAE credit.

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Associations Now

APRIL 17, 2019

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. But they don’t improve employees’ health or reduce healthcare costs, Modern Healthcare reports. Then, they may select and input potential time windows into the conversation.

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Associations Now

JUNE 24, 2019

A few strategies to consider: Play up a cost-effective location. If your organization is based in an area with a low cost of living, that might be music to the ears of prospective IT employees. But certainly there are still ways that associations can get the skills they need when they need them. Focus on the basics.

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Associations Now

MARCH 1, 2019

Why do Millennials and Generation Z let their association membership lapse? 37% reported a decline in benefit or quality offered and 29% reported it became too costly. Only 40 percent of young members say association membership is worth the dues, according to a report from Personify. Show Young Members Value.

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