Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?
OCTOBER 25, 2017
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Not every association is in a place to take on those requirements. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.