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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Not every association is in a place to take on those requirements. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. .

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Calculating the Cost to Serve a Member

Membership Marketing

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. But how you answer the question can have profound implications on your membership program. Here is a real life story on how NOT to calculate the cost to serve a member. One of my clients presented the following analysis to his staff.

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Practical Uses of Social Media for Association Marketing

Membership Marketing

Last week I had the chance to facilitate a session at the ASAE and the Center’s Super Swap meeting. Of course, the topic of social media came up for conversation. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here.

The Correlation of Social Media Usage and Membership Growth

Membership Marketing

I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. Looking at one answer compared to another. There is a lot to discuss in today’s data. Feel free to post your thoughts.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. Add other members to their groups.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

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Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. – How to Build an Amazing Volunteer Recruitment Strategy.

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Decreasing revenues. All of these are symptoms of the much larger issue of relevance, value, and member service, that are pushing many associations closer to the brink. For a growing number, the time to change is now…or perhaps never. Lay out what needs to change and how.

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. How are associations losing corporate supporters?

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Association Brain Food Weekly: 3.14.16

Reid All About it

Most webinar hosts send a link to the recording to all registrants. Rebecca Achurch joins Association Chat to make project management more…er, manageable. Learn how to present a business case to your leadership for adding digital events to your offerings.

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Iteration is purposefully embedded in the process to continuously improve and refine.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. The Ultimate Guide to Event Interest.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

Association Evolution: What Association Leaders are Thinking About for 2013 and Beyond

Portage Group

The Mayans mixed things up, got tired of writing their calendar or maybe they just wanted to freak us out a bit. The association sector is changing in so many ways, I hardly know where to begin. So, to kick off 2013 on the ARC blog, I thought I''d share four (just four!)

Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. So much opportunity is there to be grabbed, but it will require associations to step up their game.

Association Brain Food Weekly: 3.31.17

Reid All About it

I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. I’ll be off the grid except for sharing photos on Facebook (of course!) Aptify shares five under-utilized member recruitment tactics. to 1 p.m.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

Machines are giving us the ability to understand and communicate with members more personally than ever before. If you seek to deeply engage constituents (And, who doesn’t?), marketing automation software offers tools to lift those relationships to a new level.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Collaborating to solve problems.

Refocusing on Jobs and Education in 2015

YourMembership Blog

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The question was how would they do it?

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Tuesday Buzz: Increase Your Appeal to Introverts

Associations Now

Create opportunities to get them engaged by respecting their personality traits. Your introverted members want to get involved as well, but you may unwittingly be making engagement unappealing. Associations are hungry for advice on recruiting millennials.

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down.

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down.

Association Brain Food Weekly: 9.6.19

Reid All About it

Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? They explain how to earn and reward learner loyalty. Another person who has dedicated countless hours to the association community is KiKi L’Italien. How to respond?

Association Brain Food Weekly: 8.9.19

Reid All About it

But, I’ve got to admit, reading all the tweets and putting together this post, I’m feeling a bit wistful. I’m realizing how much I’ll miss seeing my friends. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Sun 8/11 from 5 to 6 p.m.