WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Fonteva

OCTOBER 18, 2022

To help your association’s team understand CX, why it matters, and how to get started with it, this article will provide a crash course, reviewing topics such as: What is CX? Specifically, associations getting started with CX should review their: Member journey. But what is CX ? What is CX?

Course 52

Course Survey Software Philadelphia 52

Associations Now

MARCH 11, 2020

With B2B purchase researchers skewing younger, many organizations are relying more on online reviews to help figure out what to acquire, a new Clutch study states. Online reviews, of course. Also up there are findings on search engines (61 percent) and B2B ratings and review sites (53 percent).

Review 68

Review Organization millennials Resources 68

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. Next, discuss how often your association will review your engagement analytics data and improve audience targeting.

Review 169

Review Member Engagement Process Examples 169

Freestone

MARCH 14, 2024

Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Be open to communication and feedb ack Maximize your robust LMS by providing surveys after a course is finished. With course surveys, you can gain valuable insight into how a course meets a learner’s needs.

Education 91

Education Strategy LMS Learning Management System 91

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 161

Education How To Certificate Committee 161

Reid All About it

APRIL 19, 2024

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Education + mentoring. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

WBT Systems

APRIL 24, 2018

Developing a new online course with the help of an instructional designer is an exciting prospect for an association. Before either of you signed the contract, you and your instructional designer (ID) should have ironed out all aspects of the course development process including who’s responsible for each task.

How To 150

How To LMS Project Course 150

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. If you’re not clear about what you want people to do, you are not ready to invest in a marketing piece. conferences marketing CESSE'

Tips 150

Tips Marketing Price Review 150

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. And creating your courses is easy as pie with Thinkific’s drag-and-drop system.

Price 36

Price Review Video Library 36

WBT Systems

SEPTEMBER 19, 2017

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. Your association must differentiate itself by offering online courses that engage, connect, and transform students. 2 – Frequently review learning outcomes. Students want impact, not information.

LMS 161

LMS Course Video Mooc 161

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Jamie Notter

JANUARY 23, 2013

Harvard Business Review Press, 2012. Dan Pink talks about it in A Whole New Mind , and of course story telling is deeply part of the human condition. Winning the Story Wars: Why Those who Tell–and Live–the Best Stories Will Rule the Future. by Jonah Sachs. She was right. We are story-telling creatures.

Review 70

Review Course Video Marketing 70

Association Analytics

JUNE 21, 2023

And of course, make it easy! satisfaction), and, of course, your association’s strategic objectives (ex. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Be creative in how you collect your data. Unsure where to start? credits offered).

Team 319

Team Report Course Proposal 319

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Blue Sky eLearn

MAY 16, 2019

At some point, circumstances that may or may not be in your control will dictate that someone else is going to need to review past decisions in order to make future ones. Webinar and Course calendars with dates of events, scheduled speakers, and due dates. Course/webinar registration numbers. Standard Operating Procedures.

Tips 211

Tips FAQ Education Sample 211

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Nimble AMS

DECEMBER 5, 2022

Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members. The American Urological Association (AUA) empowers volunteers through a detailed education content review process.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

WBT Systems

AUGUST 1, 2017

Because everyone has reviewed the prerequisite information before the session, instructors don’t have to spend time going over the basics for the benefit of a few to the detriment of many. After seeing positive reviews and results, you can charge more for these enhanced sessions or workshops. Pre-work levels the playing field.

Education 225

Education Conference LMS Course 225

Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask for their help reviewing and updating content. Take a course or attend a webinar. Swap seats and attend a course, a webinar, or both. Let them know what you’re up to, and find ways to work together. Be flexible.

Education 151

Education How To Learning Management System LMS 151

WBT Systems

JUNE 5, 2018

Reviewing and revamping how you market. Your system should give you the option to ask users to accept these terms and conditions before they can access the software, for example, when they log in or during the course purchase or registration process. Develop a process for reviewing old records. Use of data.

Technology 161

Technology LMS System Review 161

WBT Systems

MAY 22, 2018

But how do you get people to make that first investment of time and money into one of your online courses? Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Your free sample will do the selling for you. New members.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Disciple Media

NOVEMBER 14, 2023

In the quest for the perfect online course platform, creators often find themselves at a crossroads, choosing between Kajabi and Thinkific. Both platforms offer a host of features designed to make online course creation and distribution as seamless as possible. What is an online course platform?

Course 36

Course Price Tools Content 36

Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask for their help reviewing and updating content. Take a course or attend a webinar. Swap seats and attend a course, a webinar, or both. Let them know what you’re up to, and find ways to work together. Be flexible.

Education 133

Education How To LMS Learning Management System 133

Reid All About it

SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). Gen Z education.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Who has the time to learn? Answer: we all do. Workplace culture. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. Host: Hubb.

millennials 307

millennials Montana Class Education 307

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Membership Marketing

JANUARY 17, 2018

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. You can review some of these findings from the Membership Marketing Benchmarking Report in this post. Please use the link provided in the email to respond.

Marketing 40

Marketing Survey Review Course 40