Associations Now

OCTOBER 5, 2016

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Other Links of Note.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” The state of millennial membership. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Freestone

AUGUST 15, 2023

It might be time to consider investing in your CE program’s webinar strategy. Strategies to create a successful continuing education webinar Here are six best practices to create a successful webinar experience for your CE learners: 1. Webinars can help you reach more learners and boost learner comprehension. Diversify content.

Education 52

Education LMS Library Course 52

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Who has the time to learn? Answer: we all do.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

Discount 40

Discount Recruiting Recruitment Price 40

MemberClicks

AUGUST 15, 2022

An LMS is really just the bones for creating courses, sharing information and tracking member progress. One course, created one time, can be used over and over and over. And, making some or all of it accessible by members only will give you even more benefits to talk about when recruiting new members. Download our guide !

Learning Management System 95

Learning Management System System LMS eBook 95

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Get a 30-minute crash course on the simple video best practices you need to know to drive more engagement than ever before.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JANUARY 21, 2022

If you’ve attended a course or session where you’ve had to recall and produce what you’ve been learning, you’ve benefited from retrieval practice. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events.

Survey 195

Survey Newsletter Price Technology 195

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Offer member and non-member pricing.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

MAY 8, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Learn more about xAPI and how it will change the way instructional designers change the way they use and analyze data from learners and courses. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Software Arlington Cost 150

Nimble AMS

SEPTEMBER 8, 2020

Developing a strategy helps guide these decisions and makes your virtual event more likely to meet your goals. Your members are the audience for your learning courses, so be sure to ask for their input. Recruit speakers and sponsors. Offer a variety of sponsorship levels at different price points to generate revenue.

Revenue 78

Revenue Content Examples Technology 78

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m.

Video 195

Video Technology Content Strategy 195

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Wed 7/26 at 2 p.m. Grow Your Event with Digital Marketing That Works. Presenter: Mike Madden, sr.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

SEPTEMBER 30, 2016

Here’s the description from TechCrunch : “…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”. Joey Price, CEO, Jumpstart: HR. Follow the money, folks. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

DECEMBER 9, 2022

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Moderator: Heather Story, consultant, Volunteer Strategies.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Blue Sky eLearn

JUNE 17, 2019

Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). I call this a two-for-one deal, at least in regard to recruiting! . These two components can make or break your session. .

Recruiting 231

Recruiting Recruitment Tips Committee 231

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Nimble AMS

APRIL 22, 2022

When the time comes to introduce new prices at your association, transparency is key. Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Once you recruit your focus group, select a moderator who can facilitate the discussion.

Price 117

Price Communications FAQ How To 117

Associations Now

AUGUST 5, 2018

It’s a valid concern, as associations are fighting to recruit and retain membership in a highly competitive space. All these bits of knowledge will influence your larger growth strategy. Whether it’s a professional development course, blog post or product, your website will direct the right stuff to the right people.

Content 70

Content Price Committee Recruiting 70

Reid All About it

AUGUST 5, 2022

I hope your association isn’t relying on the same event marketing strategies and tactics you used before the pandemic because, says Meena Dayak at McKinley Advisors, your competitors are probably marketing more aggressively and effectively than you. Rebuild your data strategy without third-party cookies, whose death is on the horizon.

Revenue 39

Revenue Technology Innovation Marketing 39

Associations Now

AUGUST 26, 2016

What the purchase of Monster.com—for a price far lower than its peak valuation—says about the value of job boards. They note that many jobs these days are filled through networking rather than via job boards—which isn’t great news, of course, if you run a job board, as many associations do. Good strategy or bad one?

Class 40

Class Social Media Price Recruiting 40

Reid All About it

DECEMBER 2, 2022

Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

Reid All About it

JULY 14, 2023

Learn strategies for engaging members and designing relevant events, techniques for crafting compelling event themes and agendas, how technology can enhance experiences and boost participation, tips for effective promotion and communication, and methods for measuring event success and continuous improvement. 1 CAE credit. . – 1 CMP credit.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Subscribe to Blog via Email. Tue 5/24 at 11 a.m. –

Arlington 41

Arlington Project DC Technology 41

Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –

San Diego 370

San Diego Price Strategy Education 370