Higher Logic

APRIL 9, 2020

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. After Jive was acquired and things started changing, I knew I wanted to continue building customer communities that would make a difference for organizations and their members, but where to do it?

Tools 296

Tools Products Software Innovation 296

Higher Logic

OCTOBER 10, 2019

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture.

How To 189

How To Products eBook Review 189

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If you want to grow your business, you need current customers to keep buying.

Revenue 159

Revenue Price Products Library 159

Reid All About it

JANUARY 26, 2024

Since I didn’t want to buy extra-large eggs just for this recipe, I used two large eggs and two yolks. I’m happy to feature it as long as it’s not too product-centric. Hear about key trends concerning digital transformation and technology, event models, member experience personalization, and evolving membership models.

Survey 256

Survey Project Strategy Education 256

Higher Logic

DECEMBER 27, 2019

Each year, the CX Network surveys customer experience professionals, solution providers, and industry experts on customer experience trends in the Global State of Customer Experience 2019. The CX Network offers some brief analysis on what makes each company’s experience special.

Process 156

Process Review Examples Guidelines 156

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. number of webinar registrants), the customer experience (ex.

Team 319

Team Report Course Proposal 319

Reid All About it

JUNE 4, 2021

Associations are always talking about attracting young members and customers. His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. I’ll be happy to feature it as long as it’s not too product centric.

Video 367

Video Innovation Content Technology 367

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Learn about Experience Manager. After all, you might go through the whole costly experience again in the future!

Software 130

Software Price Review Event Planning 130

Reid All About it

AUGUST 4, 2023

Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Online experiences. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries.

Atlanta 195

Atlanta Price Revenue Denver 195

Blue Sky eLearn

SEPTEMBER 23, 2021

With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn! Fast forward a few years, and suddenly it was hard to buy a laptop that even had a spot for a DVD-ROM. But, Blue Sky was ready to help the world adapt.

LMS 296

LMS Content Conference Technology 296

.orgSource

FEBRUARY 12, 2024

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Nimble AMS

DECEMBER 14, 2022

Is your association updating its software budget and attempting to get staff buy-in for your innovative AMS? We’re here to guide you through your AMS implementation with three key ingredients to ensure y our association has a recipe for software success. How to get staff buy-in for a successful AMS implementation .

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Software Team Leadership Process 132

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. To convince you to buy from me, you must believe that I can increase revenue, decrease costs, reduce cycle time, enhance the member experience, and finally, mitigate risk. The minimum viable product (MVP) is a friend to innovation.

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Innovation Products Process Technology 88

Higher Logic

OCTOBER 3, 2017

For those of you who haven’t heard of CX Day , here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers. Keep Customers. Increase Revenue. Why is that?

Revenue 149

Revenue Team Products Resources 149

Reid All About it

JANUARY 10, 2020

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition.

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LMS Software Chicago Washington 243

Reid All About it

FEBRUARY 9, 2024

In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members. His experience, like mine, is a positive one. Event trends.

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Newsletter Certificate Denver Case Study 266

Nimble AMS

FEBRUARY 16, 2022

Building an online store that offers a modern online shopping experience can go a long way toward driving sales. Nimble AMS by Community Brands includes functionality to help you set up an online store that offers a modern user experience while giving your staff flexibility on how your association sells merchandise. Get predictive.

Revenue 134

Revenue Strategy Certificate Massachusetts 134

Higher Logic

NOVEMBER 7, 2017

Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Buyers sit in meetings and listen to sale professionals talk about their company and their products. B2B sales can be tough.

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Process How To Products Education 214

Elevating Engagement

NOVEMBER 24, 2023

I’ve been lucky to conduct some custom research with sponsors and exhibitors, and here is what I learned overall. Larger companies that sell lower-priced products/services tend to exhibit for the branding. They want their brand to be top of mind at each buying decision. You may see booth staff sampling and demoing products.

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Price Sample Products Process 58

Higher Logic

DECEMBER 20, 2018

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist.

Software 159

Software Revenue Communications Team 159

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Higher Logic

MAY 16, 2019

A member’s experience with your association or nonprofit used to look different. And along the way, they expect a different experience from what was the norm 20 years ago. An engaging experience with digital, personal touchpoints along the way. Experience. Membership recruitment and retention aren’t isolated processes.

Member Experience 196

Member Experience Technology Content Communications 196

Nimble AMS

APRIL 6, 2022

Xperience 2022, a virtual event spanning March 21-23, showcased special guests, key industry trends, inspiring stories, networking opportunities, and the latest in product innovation. Nimble AMS featured 15 breakout sessions at Xperience, in addition to multiple demo opportunities and a product roadmap presentation. .

Software 125

Software Missouri Revenue Innovation 125

Nimble AMS

MARCH 18, 2022

With Nimble AMS, every customer is using the same latest and greatest version of the software. Keep pace with the latest customer relationship management (CRM) technology. It’s better, cheaper, and faster to buy a modern AMS system like Nimble AMS than to build your own. Provide a great member experience. Reduce risk.

Software 129

Software Membership Management Class Member Experience 129

Reid All About it

SEPTEMBER 29, 2023

With 20 years of experience developing mentoring programs, Art of Mentoring knows both the art and science. Why travel to a conference if most of the experience feels like an online meeting? I’m happy to feature it as long as it’s not too product-centric. Mentoring program. Marketing to younger generations. 1 CAE credit. .

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JANUARY 17, 2020

Bright and comforting, so good to have that flavor experience again. Another keeper, especially with all the collards I buy. I’ll be happy to feature it as long as it’s not product-centric. Get insight from a first-hand account of the Grant Professionals Association’s experience with rebuilding their mentoring program.

Arlington 243

Arlington San Diego San Francisco DC 243

Higher Logic

AUGUST 8, 2019

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. But how can you get past these roadblocks to activate your customer success team’s success? How about stressed?

Team 174

Team How To Hawaii Resources 174

Higher Logic

FEBRUARY 27, 2020

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. For the past 10 years, Heather has been sharing her knowledge with customers of Higher Logic to help them launch their communities and make them successful. and “Where does this fit in?”.

millennials 207

millennials Content Tips Communications 207

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. I’m happy to feature it as long as it’s not too product-centric. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

MARCH 13, 2018

Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests. But not all community data is created equal. When to Use Quantitative Data.

Revenue 156

Revenue Products Social Media Examples 156

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Buy a box of salad greens and get a box of olives for free? Gen Z marketing. Membership value.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

JULY 13, 2022

Legacy association management software will cost you in product upgrades and complex customizations. Members also care about the state of your technology, and if it negatively impacts their member experience they might lapse. Three steps to prepare your association to buy a modern AMS and plan your RFP .

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Proposal How To Software Technology 129

Reid All About it

OCTOBER 13, 2023

Brightfind’s guide to association websites is loaded with useful advice on the 12 essential web elements for acquiring, engaging, retaining, and converting users into loyal website visitors, customers, and members. fishers would appreciate Americans buying U.S. I’m happy to feature it as long as it’s not too product-centric.

Revenue 272

Revenue Austin Tools Education 272

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Customize s based on the customer. But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

DECEMBER 19, 2016

So, how did it earn it’s place in American history, and why do people shell out an extra $2800 (or much more) to buy a Harley Davidson instead of a Yamaha? Why Buy a Harley? When you need to buy something expensive, how do you normally know which brand to choose? But at the end of the day, what really influences your decision?

South Dakota 120

South Dakota Price Products America 120

Reid All About it

JULY 24, 2020

I’ll buy more of that. I’ll be happy to feature it as long as it’s not too product-centric. I wish more people would listen to her and shut up. .* – How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Montana 259

Montana Revenue Case Study Conference 259

Leading Learning

MAY 19, 2022

Following those results, we analyzed how many customers returned from one year to the next (i.e., customer retention). <<< In fact, the only product with a substantial gap between perceived value and price was far under priced. To explore that question, we looked at customer purchasing patterns. I was wrong.

Revenue 97

Revenue Price Course Content 97