Definition Email Marketing Examples Report 
Associations Now
FEBRUARY 16, 2016
While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
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Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
Higher Logic
JANUARY 23, 2019
To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What Do Automation Rules and Marketing Automation Mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong. Again, personalization is important.
ISAE
APRIL 4, 2024
Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.
MemberClicks
OCTOBER 28, 2022
You likely spend some time marketing to prospective members, but how are you actually nurturing them so that they become members? For example, let’s say you had an event and several prospects registered AND attended. Could you pull a list from your database and create an email marketing campaign for those prospect attendees?
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