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How to Start Your Data Analytics Journey

Association Analytics

What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format. You need reports to help run your business. Some examples to consider: What are the main drivers of member retention?

How To 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. This proactive strategy will definitely help set your association apart in such a busy world! Which reports are necessary and which ones are outdated?

Revenue 320
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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 3: Associations will defy definitions. We learned many actionable strategies ( detailed in this roundup report ), including that networking, is too narrowly defined.

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Don’t Fear Your Dirty Data

Association Analytics

Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Probably not.

Revenue 169
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How to Make Analytics a Priority – Finally!

Association Analytics

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. Lay out your definitions up front. What limits you?

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What’s Changing for Chapters?

Spark Consulting

Mariner Management and billhighway recently released the third edition of their chapter benchmarking report , and I had the opportunity to interview Peggy Hoffman and Peter Houstle about it. Q: This is, I believe, the third edition of the chapter benchmarking report. What really jumps out to you as being different this time?

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Are You Done With Digital Transformation?

.orgSource

In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization.