Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. According to our 2018 Report, there was a 262 percent increase in the number of campaigns triggering a single email message to its recipients.

Marketing 250

Marketing Tips Communications Report 250

Higher Logic

JANUARY 23, 2019

Improving member communications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. And for what?

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. The corporate market is a growing profit center for them—and could be for your association too.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Member mobile app. Dirty data. with Zapier.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” More info/register. 1 CAE credit. . 1 CMP credit. .

Chicago 195

Chicago Certificate Marketing Content 195

Membersuite

DECEMBER 14, 2021

Now you’re asking them to change the processes and reports they’ve always relied upon, and change their routine so they can learn how to use this new software. For example, try not to implement more than one system at once unless two completely different sets of employees are involved. . Two-way communication. Triage work.

How To 124

How To Project Software Team 124

Achurch

DECEMBER 18, 2020

It’s time to rethink the definition of productivity and help your team make time for deep work like researching, reading, writing, and planning. If you want your team to spend more time on deep work, you must lead by example and help them build deep work into their day. Develop protocols for meetings and communication.

Products 110

Products Team Tools Project 110

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. 1 CAE credit. More info/register. Daughtry, M.Ed.,

Revenue 259

Revenue Strategy Member Engagement United States 259

Associations Now

SEPTEMBER 20, 2019

According to a July report from the creative software company Adobe, 44 percent of emoji users said they were more likely to buy a product advertised with an emoji, while 58 percent said they would be more likely to open a message with a friendly emoji in the subject line. is thinking outside of the box.”. is thinking outside of the box.”.

Communications 84

Communications Software Marketing Products 84

Higher Logic

JUNE 12, 2018

Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. But, sadly, most community programs aren’t calculating ROI, and if they are, most are using their amazing results to play defense. use ROI to change roadmap priorities.

Resources 136

Resources Report Strategy Leadership 136

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Get a glimpse into the power of data visualization and take away tips, techniques, and examples of effective storytelling graphics.

Survey 259

Survey Project Strategy Education 259

WBT Systems

JUNE 19, 2018

Definitely have someone from IT on your core project team. A consultant will narrow down the field or help you develop a request for information (RFI), create the RFP, communicate with vendors, coordinate demonstrations, and negotiate the contract. What kind of data do you want to track and report?

LMS 166

LMS How To Learning Management System System 166

Reid All About it

AUGUST 7, 2020

Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

Montana 369

Montana Conference Education Tennessee 369

Nimble AMS

JUNE 10, 2020

For example, using a modern association management software (AMS) system will ensure you have the tools you need for your staff to work efficiently, whether they’re at home or in the office. By definition, users access cloud-based software online, with no need to be in the same location as the software itself. Collaboration tools.

Software 78

Software System Tools Technology 78

Aaron Wolowiec

SEPTEMBER 15, 2015

All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business. At the same time, the report suggests mobile is the future of millennial-friendly meetings.

millennials 100

millennials Social Media Report Case Study 100

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . Marketing benchmarks.

Metro 195

Metro Strategy Technology Marketing 195

Optimist Consulting

SEPTEMBER 28, 2016

Podcasts are a growing medium – it is reported that 12 million podcasts are downloaded a week in the UK. Having recently started to listen to lots of podcasts myself, I feel that interviews are definitely more engaging than a single person talking. Membership examples. Is a podcast the best medium?

Social Media 100

Social Media Content Communications Examples 100

ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

Examples 40

Examples Strategy Review Discount 40

Reid All About it

APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. – Facilit8me: Community of Practice.

San Diego 370

San Diego Revenue Strategy Content 370

Nimble AMS

DECEMBER 27, 2022

The data-driven business world requires companies to effectively communicate their data to make informed decisions. Raw data is difficult to interpret and even harder to communicate. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. .

Association Management 134

Association Management Software Analysis How To 134

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JANUARY 18, 2016

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers.

Maine 120

Maine Report Recruiting Recruitment 120

Freestone

DECEMBER 12, 2023

With this research in mind, there is a definite opportunity for associations to increase non-dues revenue with continuing education programs. A few examples of repurposing include: Breaking up long-form content into smaller more accessible packages. On-demand content is readily available to repurpose.

Learning Management System 81

Learning Management System LMS Revenue System 81

Higher Logic

NOVEMBER 21, 2018

Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. Too much personalization, where it is creepy” (16%).

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JUNE 16, 2023

ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. AI conversations continue to bubble up in our community as we grapple with its potential and risks. The “Nation’s Report Card” shows the sharpest ever decline in history and civics knowledge for 4th, 8th and 12th grade students.

Project 195

Project Tools Revenue Metro 195

Eric Lanke

MAY 9, 2016

Look at my last blog post , for example, where I (again) presented my case for program committees reporting not to the Board, but to the staff executive. In that environment, these committees naturally do and probably should report to the Board. But even that realization was not as jarring as the one that followed.

Committee 100

Committee Resources Report Examples 100

Associations Now

SEPTEMBER 18, 2017

More nonprofits are feeling pressure to shake up their communications strategy. There’s little question that associations can always stand to better communicate their missions. With more organizations competing for attention and dollars, the Times article says, it’s imperative that nonprofits find splashier ways to communicate.

New York 75

New York Communications Certificate Marketing 75

Aptify

JULY 23, 2021

A lot is riding on your proposal to the board: staff’s productivity and effectiveness, data security, and usefulness, maybe even your reputation, and definitely your stress level. For example, don’t talk about a membership database used by the membership department. Staff time spent on tasks and reports that should be automated.

Proposal 72

Proposal Software Tips Membership Management 72

Reid All About it

AUGUST 28, 2020

Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Opportunities in disruption. 1 CAE credit.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

MARCH 17, 2023

Professionals for Association Revenue released their Association Business Development Landscape Survey report. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.

Revenue 206

Revenue Certificate Committee Leadership 206

Leading Learning

DECEMBER 10, 2020

I’m an old English major who most days manages to live with the linguistic inanities that result from rapid-fire, auto-corrected, emoticon-laden communications. The definitions I offer here build on the dictionary definitions of hybrid and blended. Here are a few examples to make sure we’re on the same page.

Blended Learning 59

Blended Learning Video Examples Content 59

Beth Kanter

FEBRUARY 27, 2015

Two reports have been released on the topic of capacity building: “ Supporting Grantee Capacity: Strengthening Effectiveness Together ,” from GrantCraft, a service of the Foundation Center and “ Strengthening Nonprofit Capacity ” from GEOfunders. This post summarizes gems from both reports.

Report 28

Report Leadership System Resources 28

MemberClicks

OCTOBER 28, 2022

For example, let’s say you had an event and several prospects registered AND attended. It’s definitely worth a shot! Encourage people running data reports to always use an extra set of eyes before distributing any reports widely. Use that information to re-engage those members before it’s too late. So get in there!

Discount 52

Discount Library Project Software 52

Reid All About it

MARCH 10, 2023

But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Strategic resilience.

Committee 195

Committee Education Software Technology 195

Reid All About it

JUNE 9, 2023

They pulled these recommendations from a report by the Council for Adult and Experiential Learning. We all know that and think we do it, but her examples show us how often we don’t. They also share communications lessons learned from their decades of experience in media, business and communications. Audience personas.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. IFTF Online Collaboration: A Global Communication Hackathon.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MARCH 26, 2021

The report identifies the internal barriers or constraints to innovation, describes inflection points in creating a more innovative culture, and includes profiles of weak, moderate, and strong innovation cultures—plus much more. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World. That stinks.

Innovation 259

Innovation San Diego LMS Strategy 259