Association Adviser

FEBRUARY 15, 2019

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement.

Member Engagement 69

Member Engagement Strategy How To Handbook 69

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Learn how to establish, administer, and evaluate an effective mentoring program.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Automation rules.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Skip ahead to learn more about the strategies on our mind these days.) It’s an exciting time!

Content 52

Content System Analysis Resources 52

Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. So, how do you create a micro-advocacy program for your association? Just like any community related strategy, you need to clearly define what your goals are before you begin planning—what you need and want from this program.

How To 174

How To Project Social Media Recruiting 174

Reid All About it

JUNE 23, 2023

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Fri 6/23 at 12 p.m. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Association Success

AUGUST 27, 2019

Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . Given the evolution of brand, it’s no wonder the definition has gone from concrete to seriously abstract. Choose your definition.

How To 66

How To Class Review Products 66

Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Quick hits. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. That’s why having a framework is important.

How To 180

How To Revenue Member Engagement Content 180

Disciple Media

NOVEMBER 23, 2022

How to set up an online life coaching business in 6 simple steps. They need perspective, practical advice and guidance on how to relieve it. Parent coaching: Parents often need someone to help them put things in perspective as well as practical tips on how to stay centred and calm amidst the whirlwind of child-rearing.

How To 68

How To Price Social Media Marketing 68

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

How To System Team Marketing 166

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Read Blackbaud’s white paper on how to engage with them.

Social Media 64

Social Media Strategy Marketing Content 64

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. How to Create & Execute Virtual Meetings & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. How can we develop customized opportunities for our partners? Event experience.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MARCH 26, 2021

WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” They suggest strategies for resolving some of the challenges you probably have with your SMEs. How to brief a senior executive. Volunteer SMEs. Chapter events. Seth Godin ).

Innovation 259

Innovation San Diego LMS Strategy 259

AssociationChat

SEPTEMBER 22, 2021

Are your governance, operations, and culture aligned to support strategy? Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. TRANSCRIPT.

How To 104

How To Content Examples Newsletter 104

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Higher Logic

MARCH 27, 2020

Wondering how to get in the mindset of a young professional in today’s world? Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Protech

MARCH 11, 2020

However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . The definition is in the name. Wondering how your association can use data to make more informed decisions about your events? Data D riven . Which members are engaging more frequently? . Predictive .

How To 81

How To LMS Certificate Course 81

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. How to Get the Dream Nonprofit Job You Deserve.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Learn how to make events more engaging so your audience can’t afford to miss them onsite, online, or on demand.

Project 195

Project Tools Revenue Metro 195

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. In fact, a recent survey by Spike shows that 77% of U.S.

How To 52

How To Newsletter Content Communications 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

Montana 259

Montana Revenue Case Study Conference 259

Achieve

AUGUST 5, 2022

While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. It’s especially important for a branded merchandise fundraiser because you determine your selling strategy ahead of time. almost 19% of America’s GDP.

How To 52

How To Social Media Products Process 52

Higher Logic

MAY 16, 2019

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Jamie Notter

JANUARY 14, 2014

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. So he gets particularly annoyed at the “culture eats strategy” meme.

Strategy 70

Strategy eBook Discount Course 70

Reid All About it

OCTOBER 4, 2019

It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Learn about platform strategies, content strategies, design and workflow.

LMS 186

LMS DC Social Media Washington 186