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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Slefo, Ad Age ). 1 CAE credit.

Vermont 285
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 205
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Association Brain Food Weekly: 10.4.19

Reid All About it

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186
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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”

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Lead With Your Message, Not Memes

Associations Now

More nonprofits are feeling pressure to shake up their communications strategy. The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread the word about their work. said former LLS chief marketing officer Lisa Stockmon.

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The Importance Confidence Plays In The Workplace with Susan Marshall of The Backbone Institute

Association Mavens

We go through the definition of confidence, how to develop confidence, and ways to change your frame of mind. Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” We go through the definition of confidence, how to develop confidence, and ways to change your frame of mind.