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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. As your association grows and evolves, its needs change.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Representing member interests.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

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