Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion.
Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.
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HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
Wild Apricot
OCTOBER 30, 2018
In our October update we look at the new member app on Android, member location mapping, and some support FAQs.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
WBT Systems
OCTOBER 30, 2018
How to Get Board Approval (and a Budget) for Online Learning. Read more about How to Get Board Approval (and a Budget) for Online Learning.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Jamie Notter
OCTOBER 30, 2018
Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture. They tell you all the aspects they wish were present in your culture, and probably complain about some of the problems they now face, and you end up developing a list of ideas that capture what you think would be an awesome culture: collaboration, quality, innovation, integrity, etc.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
Higher Logic
OCTOBER 30, 2018
Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. The company prioritized five initiatives: Migrating all existing community discussions and user profiles.
GrowthZone
OCTOBER 30, 2018
The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their progra
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
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Smooth The Path
OCTOBER 30, 2018
When our kids are young, we give them lots of positive feedback. We praise them for working hard, thinking of others, and for showing resilience. But positive feedback falls off the cliff when most of us move out of the house and become adults. Spouses rarely tell each other what a great spouse they are being. Friends rarely tell each other what a great friend they are being.
Association Adviser
OCTOBER 30, 2018
I come from a family of change agents. My parents choose professions that were expressions of their passions and their purpose. My mother was a nurse turned mental health professional and my father was a hospital administrator. They have experience working on both local and international levels, in the Peace Corps and in inner city hospitals, advocating for those who are in need.
Association Success
OCTOBER 30, 2018
Strengthen your board of directors by inviting a wealth of experiences to the table. Associations must be prepared for future disruptors. Look at the horizon: what are the big challenges that your organization, members and wider world will face? Frame these disruptors not as objects of fear, but of opportunity. How can you capitalize on these changes?
Association Adviser
OCTOBER 30, 2018
This is the second in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1.) In Part 2, I will explore the essential burdens of board service and discuss how all contributors can work together to create a supportive context within which they share these burdens for the benefit of their associations, stakeholders and systems.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
Associations Now
OCTOBER 30, 2018
During the scariest time of year, we asked our readers how they battle their most terrifying association fears. Ghosts, monsters, and witches aren’t the only things frightening us this Halloween. In the association world, there are plenty of real-life fears that can keep you up at night. We asked our readers what fears they have successfully overcome or are working to overcome.
Associations Now
OCTOBER 30, 2018
Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference. We know digital communications are all the rage. But there’s something to be said for print, too. “Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable,” says Hannah Trull in a post for Nonprofit Hub.
Associations Now
OCTOBER 30, 2018
The American Society of Nephrology is trying to look past dialysis for kidney disease patients, and wants outside engineers and investors to help. Hoping to tackle one of the hardest problems facing your association’s membership? Consider a competition—and inviting bright minds outside of membership to take part in finding a solution. That’s the thinking behind the American Society of Nephrology’s “Technology Roadmap for Innovative Approaches to Renal Replacement Therapy.
Associations Now
OCTOBER 30, 2018
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works. Does your association have stories to tell? Most likely you do, but maybe you’ve struggled to produce content or said, “If only I had more staff writers and editors or budget.”.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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