Sat.May 18, 2019 - Fri.May 24, 2019

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints.

How To 226
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Strategies to Increase Membership: Marketing vs Programming

HighRoad Solution

When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?

Strategy 110
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Do Volunteer Association Leaders Lead Balanced Lives?

Association Leaders

Being a volunteer association leader can be very rewarding both professionally and personally. At the same time, it can be one of the most challenging undertakings for a leader. Let’s face it – people who choose to lead are typically the busiest people we know. There is an old adage, “If you want to get something done, give it to someone that doesn’t have time to do it”.

Resources 186
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6 Steps to Create a Donation Website for Your Nonprofit + 10 Great Examples

Wild Apricot

Here's an easy, step-by-step guide on how to create a donation website that will drastically boost your online donations — plus ten great examples to inspire you.

Examples 368
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Who’s in Charge of Talent Development at Your Association?

WBT Systems

Who’s in Charge of Talent Development at Your Association? Read more about Who’s in Charge of Talent Development at Your Association?

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Xperience 2019 Registration Is Now Open!

YourMembership

Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities.

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How to Get Started Using Website Themes, Layouts and Templates

Wild Apricot

Do you have a vision for how your website should look? Here's your guide to using website themes, master layouts, and page templates to make it a reality.

How To 292
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I Want the Right Pageviews

Eric Lanke

This week's blog post is partly inspired by this post on Seth Godin's blog. In it, he makes the case that the idea of "reach" is overrated. Why do you care if you can, for more money, reach more people? Why wouldn’t it make more sense to reach the right people instead? I agree entirely. Here's a specific case in point. My association has a website. There's a lot of good content up there, most of it intended for our members.

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Interns Gotta Eat!!! Five Minutes With Andy

Virtual

Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

Tweet. In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully.

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13 Meeting Minutes Templates to Help You Ace Your Nonprofit Board Meeting

Wild Apricot

Browse a comprehensive list of meeting minutes templates for maximum efficiency, accuracy and formatting.

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Engaging Young Professionals in Your Association

Association Success

How can you improve engagement in young professionals in your organization? Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you that what we want most from associations is a sense of community. This includes being able to make personal connections, use available programs and services to fill gaps in our professional development, and contribute to the association’s advancement.

Committee 120
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Interns Gotta Eat!!! Five Minutes With Andy

Virtual

Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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6 Marketing Ideas to Increase Membership

HighRoad Solution

Every association needs to try to attract new members, especially those associations that are experiencing membership decay as long-term members move towards retirement. But is it possible to grow your membership without a huge advertising spend or a massive recruitment push?

Marketing 109
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Easy Members Only Website: Wild Apricot #1 Ranked Membership Software

Wild Apricot

If you'd like an easy way to create a Members Only Website, use Wild Apricot. Wild Apricot is the #1 rated Membership Management Software, plus you can get a free 30-day trial.

Software 256
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The Full Potential of the Changing Freelance Economy

Association Success

Do you know how you can leverage changing freelance economy trends? The American workforce or rather the workforce around the world is seeing trends of independent workers increasing in numbers , Millennials with strong entrepreneurial spirits wanting to take matters of financial stability into their own hands, increased virtualization of association offices, increased technology-enabled efficiencies and time savings, etc.

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A New Calculation Leads to Better Association Strategy

Smooth The Path

Have you calculated the lifetime value of a member for your association? This exercise could lead to some very positive strategies for the organization overall. It may be easy for a board member to assume that the loss of each new member is merely the cost of one year of membership. But the lifetime value of a member calculation tells us the cost of losing a new member is so much more.

Strategy 101
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Should Event Planners Adapt to Healthy Eating Trends?

Associations Now

64 % The percentage of respondents who said their meetings were somewhat healthy, according to the Incentive Research Foundation’s 2019 Wellness in Meetings and Incentive Travel Study. Just 24 percent said their meetings were “mostly” healthy, and 5 percent said they were “very” healthy. There’s a growing interest in plant-based meals, clean eating, and gluten-free foods, according to an array of recent studies.

Survey 108
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20 Ideas: June Social Media Posts for Associations

GrowthZone

Tweet. Fishing Week, Gay Pride Month, and Paul Bunyan Day are just a few June holidays. Easily schedule your organization’s social media feed with these themes: June Monthly Holidays and Observances. Dairy Month. Zoo and Aquarium Month. Adopt-a-Cat Month. Gay Pride Month. Fresh Fruit and Vegetables Month. June Weekly Holidays and Observances. June 2-8 National Gardening Week (1 st week in June).

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Segmenting Your Market - A Case Study.

Association Success

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerin

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How often are you meeting with your AMS vendor?

Effective Database

I’ve written before about how your relationship with your vendor is much like a marriage. Can you imagine if you only talked to your significant other when there is a problem? Yet that’s exactly how most associations treat their relationship with their AMS vendor. The vast majority of associations only talk to their vendor when there is a problem.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Want to Be an Effective Leader? Get a Full Night’s Sleep

Associations Now

A series of recent studies highlights numerous ways that sleep deprivation negatively affects the ability of leaders to do their job properly. (Take the hint!). Want to get a little better at leading your organization? A good night’s sleep might help. In fact, a not-so-good night’s sleep might actually be a big problem when it comes to your leadership capabilities.

Iowa 108
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Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. Will they share what they’ve learned from a session?

Team 86
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Why Your Association Should Sell Native Sponsored Content in Your Media Programs

Association Adviser

Your business members look to your association as a way to network with peers and potential customers, and share ideas. But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content. What it is Native sponsored content looks just like content from your association, but […]. The post Why Your Association Should Sell Native Sponsored Content in Your Media Programs appeared first on Association Adviser.

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The New Soft Skill for Association Professionals

Smooth The Path

Rarely are there huge overnight successes in the association industry. Our work is the work of patience. We try new things, learn, iterate and improve over time. We learn to engage members more and the dividends slowly pay off. We try different communication, innovation, and change strategies, some work and some don’t. We find that the most engaged members are engaged personally and this takes time.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!