2018

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

Survey 150
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Create the 3 Most Common Automated Campaigns in No Time

Higher Logic

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. New Member Onboarding. New member onboarding, or a “welcome campaign,” is a good place to start if you’re new to marketing automation.

Marketing 250
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4 Challenges for Trade Associations and How to Tackle Them with Community

Higher Logic

As the world changes, so do the demands of members. This brings new challenges to the trade association of today, but also provides an opportunity to make it stronger, more efficient, and more effective. Technology and engagement techniques like online communities can help. Member Generation Gap. How to Tackle It.

How To 221
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Webinar Recap: Changing Ho-Hum Online Training into an Exciting Learning Experience

Blue Sky eLearn

In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Then, incorporating responses into your online training curriculum. Want to learn more?

Survey 163
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Association Brain Food Weekly: 9.14.18

Reid All About it

Complimentary breakfast, networking, and learning focused on GDPR. – Strategy and Business Models for Association Online Education Programs. Host: Online Education Spoke of the Wisconsin Society for Association Executives. and how to get the right statistics to prevent national and chapter level members from leaving.

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Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. Pat on head. 1 CAE credit. 1 CAE credit.

Chicago 174
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Association Brain Food Weekly: 9.28.18

Reid All About it

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Are your members stressed out by the constantly changing world of work and uncertain about their future?

DC 170