Association Adviser

APRIL 26, 2018

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources.

Revenue 60

Revenue Education Directory Newsletter 60

EventMobi: Association Events

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. PCMA PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry.

Examples 130

Examples Directory Software Video 130

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 63

Newsletter Communications Press Release Social Media 63

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses. Tangible Intel.

Georgia 61

Georgia Atlanta Newsletter Communications 61

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

SEPTEMBER 12, 2017

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. A few common areas where associations accept sponsorships are: Conferences and other events.

Revenue 222

Revenue Price Newsletter Directory 222

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces. The board may look at an imbalance as a sign to change member engagement practices.

Software 127

Software Association Management Proposal Committee 127

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Velvet Chainsaw

MARCH 31, 2014

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing.

Conference 40

Conference Marketing Newsletter Industry 40

.orgSource

MARCH 18, 2024

Government, healthcare, educational, and financial institutions are being viewed with skeptical eyes. For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. Our value is not in a magazine or even standards. That’s a major change.

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

JULY 10, 2020

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Quick hits before we get to the list of this week’s free education: Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. You can get content in several ways: Create original content.

Social Media 150

Social Media Content Review Newsletter 150

Trade Association CEO Blog

FEBRUARY 12, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The key, then, is to make it OUR newsletter.

Newsletter 28

Newsletter Michigan Communications Education 28

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. Everyone loves to share success stories. You are in for a laugh.

Communications 85

Communications Video Survey millennials 85

Association Adviser

NOVEMBER 17, 2017

For a survey about the content and information needs of association members and readers, you might ask their thoughts about: What sections of a magazine or newsletter they read the most. NACAS asks the right survey questions to determine magazine value to members. How frequently do you refer to the College Services website?

Survey 62

Survey Communications Content Resources 62

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. If your mission is to educate, every page should convey knowledge.

Directory 62

Directory Communications Content Survey 62

Aaron Wolowiec

MARCH 11, 2014

Those who achieved a higher level of education volunteered more often and were more likely to volunteer with multiple organizations. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Other key findings of the BLS survey: Married people volunteered at a higher rate.

millennials 100

millennials Survey Report Newsletter 100

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Now I oversee the association’s publications, marketing and public relations.

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

MAY 29, 2018

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Revenue 63

Revenue Communications Newsletter Directory 63

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions.

Revenue 79

Revenue eBook Tips Team 79

SCD Group

JUNE 22, 2015

I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. Establishing a government relations office in Washington Enhancing public relations & member communications by adding a newsletter, a weekly leader letter and a broadcast news division.

St. Louis 40

St. Louis Houston Washington Case Study 40

Reid All About it

AUGUST 19, 2022

The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. Since I’m away next week, here are the educational events scheduled for next two weeks. This edition includes all the free events I could find for the next two weeks.

Technology 43

Technology Software Cost Products 43

Association Adviser

APRIL 15, 2014

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. And can those elements be leveraged into niche events and sub-groups of your market? NDR wish list.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

MAY 8, 2013

To keep pace with the changing publishing industry and to help increase member numbers, one West Coast marketing association is changing its name and offering complimentary membership. We felt the name Western Fulfillment Management [Association] no longer accurately represented the audience marketers that we were trying to serve.

Newsletter 40

Newsletter Marketing Industry Education 40

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? That doesnt offer educational conferences, webinars, training or tours?

Library 64

Library Newsletter Kentucky Content 64

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. That money helps pay for the sales staff, design team’s layout services, materials used to print the magazine and shipment of the piece to members.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Newman, Greater Good Magazine ). Seven ways to boost your newsletter open rate. or subscribe for updates.

DC 50

DC Washington Content Education 50

Association Adviser

AUGUST 7, 2017

In addition to networking and education, legislative efforts are incredibly important. Like many associations, MHEDA boasts a tight-knit membership, and these types of networking and education—where members learn from each other’s successes and mistakes—make the association much more powerful than any other information source.

America 64

America Social Media Press Release Education 64

Association Success

MAY 8, 2018

At first my perspective was that the website was our main marketing tool to promote our events, and it felt very much like an electronic brochure for the association. A real marketing benefit. That is where we began. In other words, we were greatly increasing their exposure and awareness about them.

Project 66

Project Content Cost Newsletter 66

Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Executive education is another hot growth area. When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. That needs to change fast, she added.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

APRIL 1, 2014

Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. So for every bit of effort put into e-newsletters and social outreach, remember that an endorsement from an opinion leader or a write-up in the traditional press could yield even greater rewards. link] via @marketingprofs.

Social Media 40

Social Media Review Newsletter Content 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

SCD Group

OCTOBER 10, 2012

We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. I would urge you to think beyond educational sessions and conference use for video channels. Video interviews to go with print story in magazine, journal or newsletter. 7 Ways You Can Use Video.

Video 40

Video Examples Sample Recruiting 40

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

JANUARY 6, 2023

The weekly list of free educational events and resources for the association community…. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Skip down to the list of free educational events if you prefer takeout. Host: UST Education. Host: UST Education.

Revenue 42

Revenue North Carolina Education System 42