Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 110

Marketing Email Marketing Guidelines Examples 110

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The National Association of REALTORS ® uses Facebook to share industry news, announce upcoming events, and promote the benefits of membership.

Marketing 52

Marketing Social Media Directory Video 52

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come. receive over 100 emails every day.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 7, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

CMA Solutions

MARCH 6, 2024

In other words, writing educational blogs is good for your business and content marketing strategy. Blog posts, along with news stories, are also among the most shared items on social media in addition to videos. Capitalize on Video Marketing The numbers don’t lie: People read blogs and news stories. A lot more.

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The Future of the Event Industry: 2021 Outlook. 2021 Nonprofit Cybersecurity Incident Report.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Quick hits.

Education 354

Education Technology Strategy Revenue 354

MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. Telling Your Story Through Blogs, Photos and Videos. How do you convey the great work your organization is doing with blogs, photos and videos?

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JUNE 23, 2017

EDT or listen to the podcast or video replay later. Learn about common pitfalls, transitioning from “historical” to “real time reporting” and how this helps an organization transition to BI, where to start, tips for being successful, and getting organizational buy-in. Tune in live every Tuesday at 2 p.m. More info/register.

DC 154

DC Content Education Software 154

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

Tools 52

Tools Tips How To Software 52

Reid All About it

AUGUST 6, 2021

AMS reports. You can’t expect your reports and dashboards to prompt action all by themselves, says MemberSuite. Reports are just one piece, but an essential piece, of a strategic framework for decision-making and action.” How do you plan to engage more seasoned professionals who are entering your industry? Quick hits.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Kayla Fuller, Email Strategist at Validity. Mon 5/17 at 1 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. Virtual audience.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

MARCH 4, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. Top Trends in Content Marketing 2022. Presenter: Janelle Spratley, HR Generalist.

Class 195

Class Certificate Content Committee 195

Fonteva

NOVEMBER 10, 2021

This industry has proven itself to be resilient. Before you get too caught up in this world of virtual event marketing, you can always get help from the experts, leaving you to concentrate on what you do best. Who they are will define what kind of marketing content you generate and on what platforms your efforts are concentrated.

Marketing 52

Marketing How To Discount Content 52

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

OCTOBER 21, 2022

Speakers: Jimbo Clark: Let’s Get Phygital: Engaging Beyond the (Video) Box! This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Watch presentations from a limited number of industry partners that offer AMS platforms. More info/register. Mon 10/24 at 1 p.m. –

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Marketing Tools : Social media and email marketing functionalities.

Directory 52

Directory Discount Software Tools 52

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our industry has changed dramatically, and we must keep up with the evolution.” In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. exhibitions and events industry legal expert. every Monday.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 64

Industry Marketing Social Media New Jersey 64

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 52

Industry Marketing Social Media New Jersey 52

Fonteva

FEBRUARY 9, 2021

Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. With an integrated solution, you can pull all of your data together to create in-depth and meaningful reports.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Association Adviser

SEPTEMBER 21, 2016

Always incorporate an executive summary of your business plan within your annual report. . According to Sabuco, whether you are a small, medium or large organization, always incorporate an executive summary of your business plan within your annual report. The association board’s role is to give direction. Advocacy wins. Conclusion.

New York City 60

New York City Ohio New York California 60

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Many in our industry are pivoting right now. Office myths.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

FEBRUARY 25, 2022

If you want to know what’s going on with chapters at other associations and how your chapter network compares, check out the 2022 Chapter Performance & Benchmarking Report from Billhighway and Mariner Management. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

MAY 20, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. CMP credit. More info/register. Mon 5/23 at 1 p.m. – every Monday.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. More info/register.

DC 30

DC Washington Project Member Engagement 30

MemberClicks

MAY 17, 2022

For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. These measures include payment card industry (PCI) compliance, firewall protection, data encryption, password protection, and data privacy.

System 52

System Association Management Directory Software 52

Association Briefings

AUGUST 23, 2021

In fact, smaller associations may have an advantage when it comes to external revenue as many industry vendors are looking to reach a more targeted audience directly. While podcasts supply a way to drive content, engage members, and allow associations to truly be the “voice” of an industry, they’re another way to generate non-dues revenue.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Marketing 28

Marketing Social Media millennials Video 28

Reid All About it

APRIL 23, 2021

Participants get the first look at the report in July. Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The survey closes Friday, April 30. More info/register.

Revenue 370

Revenue Strategy Content Education 370

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Comprehensive CRM software is seeing an inflection point in the event management industry.

Tools 36

Tools Software Social Media Conference 36