Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 110

Marketing Email Marketing Guidelines Examples 110

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197

Marketing Team Software Class 197

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof.

Marketing 192

Marketing How To Course Discount 192

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Not sure where to start?

Association Software 52

Association Software Software Organization Certificate 52

GrowthZone

JULY 10, 2019

Could you use some more time or an extra set of hands in your organization? Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.

Marketing 107

Marketing Software System Tools 107

Fonteva

NOVEMBER 10, 2021

Whether you’re organizing a lecture for staff members or a conference for association members, attendance is everything. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Why Bother? But never fear. Master Plan.

Marketing 52

Marketing How To Discount Content 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

Video Report Marketing Email Marketing 40

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations.

Resources 158

Resources Software Video Class 158

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

Email Marketing 52

Email Marketing Social Media Price Marketing 52

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

JULY 16, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Host: Remo. Mon 7/19 at 1 p.m. –

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Check out the midnight sun and aurora borealis, paddling down the Chena River, or dog mushing in these 360-view videos from Fairbanks, Alaska. Intriguing. 1 CAE credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

Achieve

MAY 24, 2024

So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. The answer is with a strong text messaging strategy.

How To 52

How To Newsletter Software Social Media 52

Freestone

APRIL 11, 2024

However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 77

Content Revenue How To Social Media 77

Associations Now

APRIL 28, 2020

And that means that purely digital ways of reaching potential customers or members are more important than ever—which means that if your organization relies on search already, you could be seeing traffic benefits. But video workout site Daily Burn saw the most benefit, with a 310.2 percent and 65.6 percent, respectively. percent bump.

Cleveland 138

Cleveland New York Cost Email Marketing 138

Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. Sort out people and organizations you would like to meet with and set up meetings at the event,” Peck says. Effective Email Marketing in 2020: Add a Personal Touch. Supercharge Your Email Marketing in 2020: 4 Tips – [link] #assnchat.

Email Marketing 82

Email Marketing Social Media Tips Video 82

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. If your organization has a webinar scheduled in the near future, please send me the link. Getting Started with Video: Learning the Basics. Here’s the list of next week’s learning events.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Make every effort to remain human in a world of AI , says David Meerman Scott. AI and event planning. More info/register. 1 CAE credit. . More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Association Success

OCTOBER 8, 2020

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” For one thing, associations are often large organizations with hundreds or even thousands of employees. Posting video clips of sessions on YouTube.

How To 148

How To Proposal Analysis Email Marketing 148

Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

NOVEMBER 20, 2020

Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Certificate 370

Certificate System Dallas Price 370