Higher Logic

MARCH 19, 2020

For example, will you run live or recorded sessions? Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation. Bring in revenue by involving sponsors creatively.

Tips 316

Tips Library Revenue Software 316

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! For example, after you host a fantastic event, you can give members a space to keep the conversation going!

Strategy 130

Strategy Software Social Media Discount 130

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Are your executives expert networkers? Don’t See Value. This is, unfortunately, a common issue for online communities. Technical Comfort.

How To 266

How To eBook Software Library 266

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

Strategy 100

Strategy Tampa San Diego Marketing 100

Higher Logic

NOVEMBER 30, 2017

For example, a note signed by your CEO will be seen as more important than one from an entry-level employee. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals.

Team 174

Team Video Content Library 174

Higher Logic

AUGUST 8, 2019

These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. With all the box office buzz about superheroes in the past few years, it's no surprise that we've all got special powers on the brain (and surely, a go-to answer to this question - like flying, for example).

Team 174

Team How To Hawaii Resources 174

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

MemberClicks

JANUARY 18, 2024

There are many benefits to using a membership plugin, including: Saving time Flexible customization Increased reliability Better performance With a WordPress membership plugin, you can turn your organization’s page into a source of non-dues revenue while also improving member retention and member satisfaction.

Price 52

Price Membership Management Software LMS 52

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than learners accessing content as it becomes available, learners always have access to a vast library of on-demand courses. Even further, should you invest in one?

LMS 91

LMS Course Library Learning Management System 91

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

Mariner Management

MARCH 21, 2020

Sponsorships and how not lose revenue, i.e., offer a credit for future. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Be sure to highlight the sponsor on the registration confirmation email for example. Converting Sponsors. Financial help for chapters.

Video 87

Video Tips Library Guidelines 87

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Host: Professionals for Association Revenue Facilitator: Sean Soth, Founder and Leadership Advisory Board Chair of Professionals for Association Revenue Wed 2/8 at 11 a.m.

LMS 40

LMS Video Technology Revenue 40

Disciple Media

MAY 29, 2020

Whether you want a Facebook group replacement to: market your products or services without shouting over all the nonsense. Make sure you take a deep dive into the market research and engage deeply with your community. So, if you want to directly transfer to a Facebook group alternative you are going to need your own market research.

Content 36

Content Survey Library Strategy 36

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Fonteva

SEPTEMBER 2, 2021

To ease the search, we’ve compiled a list of the best software on the market based on a balance of usability, visual appeal, overall functionality, and integration capabilities. Here are our top picks for the best membership platforms on the market. Here are our top choices. Let’s dive in. 10+ Top Membership Platforms to Explore.

Software 52

Software System Tools Membership Management 52

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Let’s look at an example.

Organization 270

Organization LMS Software Social Media 270

.orgCommunity

FEBRUARY 6, 2019

As an example, Tracy sites Certified Public Accountants (CPAs). Grow Market Share. Universities have the resources to design courses and certification and the desire to generate additional revenue. Velsoft — offers a comprehensive library of training materials that cover soft business and IT skills. Acceleration.

Certificate 60

Certificate Illinois millennials Education 60

Achieve

JUNE 11, 2020

Will less revenue in 2020 impact your plans for 2021? Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Tip: In addition to these three examples above, our partners at Qgiv have organized an awesome. COIVD-19 Nonprofit Resource Library.

Florida 52

Florida Press Release Social Media Education 52

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

AMR Management Services

JULY 17, 2012

In it, Collins provides great examples of success achieved through the alignment of products and services with organizational mission – not wasting time on things that detract from the mission. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. Animal Health Foundation. Caple Foundation.

Library 64

Library Kentucky Resources Leadership 64

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Make your course a living community, not just a digital library. Real-world connection: Include case studies, examples, live demos.

Course 36

Course How To Price Social Media 36

Associations Now

JUNE 12, 2014

Here’s a look at some of the key findings and a few real-world examples. Also important to note: Growers reported 10 times the median total revenue stemming from non-North American countries than reported by nongrowers. Half of growers are seeking in-market supplier partnerships, compared to 36 percent of nongrowers.

America 40

America Library Report Products 40

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Forj

AUGUST 12, 2021

There is a wide range of course authoring solutions on the market, from LMSs with built-in authoring functionality to independent tools targeting a specific type of course, such as learning games. For example, your learning management system (LMS) may have course authoring functionality already available native to the system.

Course 91

Course Software Authoring Tools LMS 91