Reid All About it

MARCH 15, 2016

Social media is a great way to connect with others, find and share resources, and build a community. At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer. The dashboard is organized by tabs.

Social Media 150

Social Media How To North Carolina Directory 150

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app. Co-mentors.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

Social Media How To Newsletter Content 52

MemberClicks

APRIL 11, 2023

Publishing your membership list allows your members ultimate visibility—you’ve given these organizations your stamp of approval, and this can result in networking opportunities and business referrals from your other members. Hundreds of organizations can leverage the power of membership directories. What is a Membership Directory?

Directory 52

Directory Examples Social Media Newsletter 52

Associations Now

AUGUST 14, 2019

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days.

Social Media 89

Social Media Video Discount America 89

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. Evaluate the values, missions, and corporate social responsibility initiatives of the identified businesses.

Tips 130

Tips Social Media Directory Resources 130

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

Marketing 235

Marketing Cost Case Study Communications 235

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Association Success

JULY 26, 2018

Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? For-Profit Marketing Styles.

Social Media 74

Social Media Strategy Marketing Content 74

Association Success

JANUARY 16, 2020

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . It might seem counterintuitive to decide to pay for something everyone usually gets for free. . But why would you do it?

Social Media 99

Social Media Strategy Texas Communications 99

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” Content marketing. Association trends. But a few data points trouble me.

Content 222

Content Survey Education Strategy 222

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

Marketing 189

Marketing Strategy Social Media Content 189

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

Marketing 72

Marketing Cost Email Marketing Social Media 72

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. Aside from inspiring donors to give more, you must cultivate deeper relationships with them to show your appreciation and strengthen the community surrounding your organization. Research and segment your donors.

Tips 130

Tips Newsletter Communications Examples 130

GrowthZone

JULY 9, 2017

Get 30 ideas for what your association can post on social media now. Tactic #1: Social Media and Awareness Building. We’re sure most of you have some sort of social media presence. Are you initiating discussions and dialogue via your social media presence? This is a critical point.

Social Media 60

Social Media Member Engagement Tools Products 60

Higher Logic

APRIL 3, 2018

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Chances are your organization has already missed out on some of these extra funds! We’ve outlined four ways your organization can capitalize on these programs below!

Marketing 189

Marketing Strategy Revenue Tools 189

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

ISAE

APRIL 21, 2024

To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them. Leverage digital marketing. Or, set up polls that ask what members want to get out of the program.

Discount 52

Discount Social Media Examples Strategy 52

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. In the current tight job market, candidates face better odds than usual of finding a gig, the report notes. And they did it using a wide range of platforms.

Social Media 81

Social Media Recruiting Recruitment Tools 81

MemberClicks

NOVEMBER 9, 2023

This measures participant satisfaction and organization affinity. Use these answers as social proof to attract attendees to future workshops and events. Get information about how members perceive your events and your organization. more likely to leave an organization in the next 6 months. Why include this question?

Survey 52

Survey Examples Software Analysis 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. How is the organic channel performing compared to the previous year?

Organization 52

Organization Software Revenue Report 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. For example, a company might donate $25 per volunteer hour, with a minimum of 5 hours required. million in grants to over 300 organizations in 2022.

Resources 130

Resources Examples Products Guidelines 130

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

Strategy 94

Strategy Conference Marketing Video 94

NXUnite

MARCH 12, 2024

It’s a great way for donors to support your organization while staying sustainable by recycling their items. For example, if you plan to host an auction, you might solicit in-kind donations of auction items from supporters. Let’s say that you’re looking for marketing help. Condition requirements. Donation process.

Strategy 130

Strategy Guidelines Process Examples 130

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

Social Media 64

Social Media Strategy Marketing Content 64

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Content Florida Video 52

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272