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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn from your community and transform your association with cutting-edge strategies. Hear about Amazon’s strategies and actionable insights for organizations aspiring to deliver similar excellence. But how do they do it?

Chicago 259
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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

Your company is nothing more than the people who make it work from the C-suite to team members on the assembly lines and in the offices. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. For example, tips are a great place to start. It’s more than a photo.

Video 52
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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Examples include: Productivity and workflow optimization. Team building and management. Communication.

Content 78
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. How does this help our teams? For Marketers.

Software 159
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Outshine Your Competition: 7 Social Media Tips for Lighting Manufacturers

CMA Solutions

If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, case studies and, above all, social media. Especially social media. But it’s easy with the right visual. It instinctively feels genuine because it is.

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How to Create a Job Board and Generate More Revenue

MemberClicks

This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Examples include Indeed , Monster , and Linkedin. Examples include: ConstructionJobs , Consultants500 , and AllRetailJobs. Examples include WordPress and Wix.

Revenue 52
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Three Ways to Boost Conference Security

Associations Now

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.