Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. The corporate market is a growing profit center for them—and could be for your association too.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

Discount 52

Discount Price Sample Marketing 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Make time for microlearning. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

Survey 103

Survey Sample Report Recruiting 103

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Or waking up just a little bit earlier to snatch some quiet time for yourself. Tue 2/21 at 2 p.m. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Or waking up just a little bit earlier to snatch some quiet time for yourself. Tue 2/21 at 2 p.m. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MARCH 9, 2018

Take away a sample 12-month marketing calendar. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. Through an application of real-life examples, learn about best practices, common pitfalls, and areas of particular risk to nonprofit organizations.

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DC millennials North Carolina Washington 120

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? Gaming is not a new tool in the military's recruitment approach. Some key facts: The Experience Center replaced five smaller recruitment stations, but costs approximately the same. By concentrating resources in one venue, recruiters can offer a more compelling experience.

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System Philadelphia Recruiting Recruitment 60

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. For example, we held great webinars, but we didn’t have many attendees. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. For example, we held great webinars, but we didn’t have many attendees. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. For example, we held great webinars, but we didn’t have many attendees. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Membership Marketing

MARCH 22, 2010

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. Can you please email an example of a renewal invoice to me at cbrazil972@yahoo.com? I just emailed you a sample.

Marketing 40

Marketing Sample Price Survey 40

Beth Kanter

SEPTEMBER 17, 2013

Here is a Sample Six-Month Planning Timeline to help you get started. This Sample Budget Template provides a more detailed expense breakdown and can be used to start your Giving Day budget. Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook.

Sample 28

Sample Project Social Media Recruiting 28

Beth Kanter

MARCH 28, 2013

Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event.

Social Media 28

Social Media Tools Tips Marketing 28

Membership Marketing

MARCH 23, 2010

A number of you have requested the sample renewal form that I mentioned the other day. In January, for example, all of the renewals might be sent out in a yellow envelope. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

MARCH 14, 2011

For example, a quick search for a pair of sneakers shows a price range from $6.99 Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? Do you have a strategy or make it up as you go along? Cost of Wrong Strategy. (8).

Price 40

Price Products Marketing Discount 40

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. A great example of paid content is an association’s learning programs, which many organizations provide on learning management software (LMS). Paid Content. Learn more.

Content 125

Content Marketing How To LMS 125

Membership Marketing

APRIL 6, 2012

But it does seem to indicate that organizations that have chapters may need to work harder on membership recruitment and retention than those organizations that do not have this structure. We do for example, ask respondents about the number of members, their budget, membership structure, and many other demographic characteristics.

Survey 40

Survey Price Report Marketing 40

Beth Kanter

APRIL 10, 2014

I’ve been following it for a while now and it is very inspiring on many different levels. The laboratory gives Greenpeace and its partners a space to design, test, iterative, and roll out new strategies and techniques for participatory campaigns or what has been called “People Powered.” This one is for social media.

Innovation 28

Innovation Technology Analysis Social Media 28