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The Anatomy of an Effective Customer Community Team

Higher Logic

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Creating written, video, and social media content. Leadership Team. Who do you need? Dedicated Community Manager.

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How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. A community turns your average customer success team into a regular band of superheroes. How about stressed? X-Ray Vision.

Team 174
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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Example: “X platform is cheap/free. Objection 2: Social Media. Objection 1: Price.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue. For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each.

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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

EventMobi: Association Events

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!). AD: Our community team tracks email requests very closely.

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