WBT Systems

DECEMBER 12, 2017

What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development? Create a “convince your boss” page for your online learning website. The numbers are even more drastic with young professionals.

How To 229

How To millennials Handbook Survey 229

Reid All About it

JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up! But where and how do you even begin to improve that culture? Online community. Online communities are extremely popular with younger audiences. Governance. Yeah, it sucks.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Hooking members. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

FEBRUARY 4, 2020

What do your members want? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. A cheer for 2020: ?? Where do they want it?

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Associations Now

FEBRUARY 27, 2019

Also: Get members more engaged in your education resources. Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. Education Engagement Strategies. How big should your communications team be?

millennials 96

millennials Education Strategy Resources 96

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. How to Align with Your Board and Executive Team's Priorities.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Members don’t understand learning – if they did, association education programs would suffer.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

NOVEMBER 10, 2017

Identify what these associations are doing and how they are staffing and funding their efforts. Analyze emerging challenges and threats to association content strategy models. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters.

DC 225

DC Washington millennials Chicago 225

Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

AUGUST 27, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. Volunteer training. Quick hits. 1 CMP credit.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

SEPTEMBER 30, 2016

The future of learning has been on my mind lately. After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Maryland 150

Maryland millennials Education America 150

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

APRIL 5, 2019

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was. How to get through an extremely busy time at work.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 9, 2018

Congratulations, you’ve got a great idea for a new online course. How do you know it will work? WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. WBT Systems explains how to validate an online course idea to make sure there’s market demand for it.

DC 150

DC Washington eBook Case Study 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Association Success

OCTOBER 26, 2020

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. The search for your future member — of any age or generational label — must be an on-going commitment, rooted in a sincere understanding of motivations and expectations. Especially young!

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations. 1 CAE credit.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JULY 28, 2017

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business.

Chicago 150

Chicago Washington DC Social Media 150

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. How they’re helping members of all ages further their professional development and advocate on their behalf.

millennials 60

millennials Georgia Atlanta Chicago 60

Reid All About it

MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. How can associations provide corporate partners with valuable access to their member communities ?

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. airlines and how we, the people, lose out on that deal.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

NOVEMBER 18, 2022

They explain how to start listening to what your data tells you and what you might learn from it. In her article for Naylor’s Association Advisor, she suggests how to assess and pare down your ever-growing list of programs and audiences. How to prioritize when everything’s a priority. Data insights. Quick hits.

DC 43

DC Education Technology Washington 43

Reid All About it

MAY 20, 2022

Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Online community. You are not who you were. Don’t be a weenie craving for ‘normal.’

Arlington 41

Arlington Project DC Technology 41

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Learning from #ASAE19 (Chatting with Agnes & Cecilia). It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

APRIL 20, 2018

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You’re not really qualified but you’ve learned enough to get the job done? What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

MARCH 13, 2020

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. Honestly, I’m not sure.

DC 44

DC Washington Revenue Communications 44

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Associations, you can help young professionals overcome these challenges. Want to find out how other associations are responding to the pandemic and envisioning the future? High Engagement Networking. Take advantage!

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

NOVEMBER 1, 2019

MemberSuite describes how to meet the unique needs of student and recent graduates , particularly when it comes to membership models, career resources, events, and networking. Do you wish your members would spend more time on professional development? Association Data Analytics Brown Bag (online). Caroline Forsey, HubSpot ).

Washington 34

Washington Social Media Content Texas 34

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need.

DC 34

DC Washington Revenue Review 34