WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! In this dynamic one-hour roundtable, panelists will share valuable lessons learned, along with advice about how to: Build a viable business model for bulk sales. Develop effective pricing and marketing strategies.

Strategy 150

Strategy Marketing How To LMS 150

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 88

Strategy Marketing Price Certificate 88

Association Analytics

NOVEMBER 16, 2021

To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. Which products and services should be bundled with member dues vs. sold separately? If you have limited resources, you can learn how to do this by watching tutorials on YouTube or Microsoft. Why is it important?

How To 169

How To Report Examples Tips 169

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Illustrate how data can solve their pain points.

How To 169

How To Case Study Cost Revenue 169

NXUnite

FEBRUARY 15, 2024

For instance, you might be trying to promote more matching gifts and determine that you need to educate staff members on how to speak about these opportunities with donors. After all, your managers can significantly influence the productivity, motivation, and collaboration of your employees.

How To 130

How To Class Resources Course 130

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

Marketing 52

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Association Success

SEPTEMBER 17, 2020

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Need more guidance on how to attract the very best employees?

How To 190

How To millennials Process Recruiting 190

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 82

Marketing LMS Social Media Course 82

Higher Logic

APRIL 27, 2017

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. It was early on the social media side of things and my role was primarily focused on marketing and communications.

Products 254

Products Newsletter Survey Social Media 254

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share?

Education 160

Education How To Certificate Committee 160

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

How To 52

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Association Analytics

JULY 27, 2021

You can see registrations trends by year or month, determine which courses are relevant to which members by member type, job function, location, and more, and drill down to learn more about exactly who is using the product. Identify how to make target groups smaller and ultimately get to the right message to the right person.

Content 169

Content Strategy How To Course 169

EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. Why Should You Care About Tracking Attendance at Events? Feedback integration: Direct insights.

How To 130

How To Software Cost Tools 130

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MARCH 28, 2019

They told me what products were in style and how to use them. From the start, I wanted to take a different approach with Glossier by co-creating the brand and products with customers.”. This feedback shapes everything from its advertising strategies to the products it develops, and, now, what kinds of new brands it spins out.”.

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How To Tools Products Software 214

KiKi L'Italien's Acronym Soup

JULY 27, 2016

I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza. My guests today are no stranger to these complications and they even have some ideas to share with how to navigate them. This Week’s Show. It’s overwhelming.

Products 100

Products How To DC Leadership 100

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

WBT Systems

JANUARY 16, 2018

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

How To 251

How To Innovation Class Analysis 251

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Congratulations, Dean! Co-mentors. CAE credit. to 3:30 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136

Content Marketing How To Library 136

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Association Success

JUNE 17, 2019

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership.

Products 117

Products Revenue Newsletter Project 117

WBT Systems

DECEMBER 12, 2017

Disengaged employees are less productive and more likely to quit. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. On the other hand, employees who feel underappreciated disengage from work.

How To 229

How To millennials Handbook Survey 229

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Here are five ways you can motivate your customers to advocate for your brand and sell products for you. That’s the power of customer advocacy. Low prices?

Marketing 100

Marketing How To Content Products 100

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

AUGUST 8, 2019

Through HUG, our customers can connect on a regular basis, ask about community management best practices, or: Ask questions about our product. Ask for product updates. Every time your customers offer up information about their experience, your customer success team gets a better idea of where they’re coming from and how to help.

Team 174

Team How To Hawaii Resources 174

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Sales growth and operating plan. Deals desk. Forecasting.

How To 362

How To Process Tools Team 362

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Product : Customer product suggestions or feedback in your community or to your product team indicate involvement or interest.

How To 189

How To Products eBook Review 189

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. So how do you ensure your AMS reports provide the data your association needs for insight and decisions? You should be able to tell members’ and customers’ exactly how you use every piece of data in their record.

Report 175

Report How To Committee System 175