WBT Systems

FEBRUARY 20, 2018

A sunset review process provides guidance (and cover) for these difficult decisions. How to tell it’s time to sunset an educational program. Data is both the red flag and the evidence you’ll need during the sunset review process. Is the program even meeting a market need? Value to market. Low student retention.

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EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. The market brims with options, but the right fit should be user-friendly, scalable, and offer robust analytics.

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Membersuite

FEBRUARY 21, 2023

You have to review your member value proposition more frequently than ever before. Analyze behavioral data so you understand how members in different segments are engaging with the association. Your member engagement strategy should tell members how membership can improve their lives and how to start taking advantage of their benefits.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

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Association Success

NOVEMBER 5, 2020

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

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MemberClicks

FEBRUARY 2, 2024

You can look at how they connect with their audience, the clarity and relevance of their content, and their ability to deliver a message that aligns with your event’s theme. Also, review the variety of settings and audiences they’ve addressed to gauge their adaptability. These legal agreements outline more than just the speaking fee.

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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WBT Systems

JUNE 19, 2018

In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. These consultants know the association LMS market, are familiar with how associations use learning platforms, and understand the association learning business model.

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Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

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Associations Now

FEBRUARY 9, 2024

Sounds nice—and flattering from a tech company plainly sensing a market opportunity. There’s plenty of low-hanging fruit in terms of chatbots and similar tools; recently I’ve covered how associations have used AI to streamline legal processes and improve email marketing. What has your association been doing to leverage AI?

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Breezio

JANUARY 10, 2024

Reviewing launching a community platform to members of an association or non-profit and how to market the launch of your online community

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Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. For example, participants could choose monthly coaching, a one-time resume review, or a regular weekly meeting. Why You Should Start a Mentoring Program.

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Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning.

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WBT Systems

DECEMBER 12, 2017

The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. Review the employee handbook. Describe how the program will impact your job, department, and company. Talk to the HR department.

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MemberClicks

DECEMBER 14, 2023

Here, we’ll cover the key steps for how to create a job board, including best practices, tips for SEO optimization, and how to choose the right job board software. How to create a job board What are job boards? Finally, decide how your job board will help satisfy and reach these goals and objectives. What are job boards?

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Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask for their help reviewing and updating content. How to Manage Your Association’s Education appeared first on Blue Sky eLearn. Can your membership department drive a campaign by offering a free webinar as a teaser?

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WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Doing your own research using a variety of methods: website review, calls, conversations with peers and technology vendors, and peer review sites like ReviewMyLMS. Submit RFP.

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WBT Systems

APRIL 24, 2018

You’ll get the best results from this partnership if you know how to best prepare for working with an instructional designer. Both project leads should decide on the best way to keep in touch with each other and schedule regular meetings to review progress and handle issues. Educational marketing plan and materials. LMS reports.

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers?

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WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

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Nimble AMS

JANUARY 13, 2022

Here are some tips on how to get started with them for your organization. Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. . How to get started with AI and predictive analytics for associations. Register today.

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MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

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Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Ask for their help reviewing and updating content. How to Manage Your Association’s Education appeared first on Blue Sky eLearn. Can your membership department drive a campaign by offering a free webinar as a teaser?

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Education How To LMS Learning Management System 133

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

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WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

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How To LMS Video Class 202

Blue Sky eLearn

JUNE 7, 2019

Your CRM is one of the best resources for gathering, organizing, and reviewing relevant information on your members. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management. He has experience with lead generation, content marketing, marketing automation, and events.

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WBT Systems

JULY 10, 2018

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Review your employee handbook for policies on employee training.

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Associations Now

APRIL 8, 2020

— MIT Sloan Management Review (@mitsmr) April 8, 2020. It’s up to leaders and managers to ensure workplace unity and collaboration, suggests Max Altschuler in the MIT Sloan Management Review. In an uncertain job market , associations can help members by leveraging their career centers, says Naylor’s Shanna Mertel.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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WBT Systems

APRIL 3, 2018

Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. Seek recommendations from association peers in online forums and LMS review sites. Describe a brighter future.

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WBT Systems

JUNE 12, 2018

Let students know their feedback is reviewed and acted upon if appropriate. Talk about what can and cannot be changed now, and how the rest of the actionable information will be used. #3: Besides learning how to improve course design and delivery, post-course evaluations also help you collect testimonials for online course marketing.

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GrowthZone

MARCH 24, 2020

By the Numbers: Association Word-of-Mouth Marketing >> A group should be named something specific so that users can find and join the group. In permissions, choose whether or not group members have the option to invite others and whether posts must be reviewed by group admins before being visible to the group.

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MemberClicks

DECEMBER 26, 2023

We’ll cover how to decide whether board committees are right for your organization, the best structure to use, best practices and tips for success, and more. How to choose your committee members How to create successful board committees What is a board committee? How to choose your committee members 1.

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Nimble AMS

JULY 7, 2022

Start by exploring the current digital landscape to help understand how your association management software (AMS) compares to what’s currently on the market. Review your value proposition to ensure all benefits are relevant to today’s members. Begin research. Evaluate membership benefits.

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